Content Strategy Manager

1 day ago

Auckland, Auckland, New Zealand ZURU Inc. Full time

About ZURU

ZURU Inc. is a pioneering company on a mission to revolutionize industries and shape the future through innovation and automation.

The company has three main pillars: ZURU Toys, which redefines the world of play; ZURU Tech, which leads the next building revolution; and ZURU Edge, which pioneers new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU Inc. has grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

As one of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Your Role

We are seeking a talented Content Coordinator to join our Brand Engagement team and support our expanding social media strategy. In this role, you will be working closely with our People & Culture team on ZURU's Group employer branding. Your responsibilities will include generating, editing, and refining social media content, assisting in publishing this content on our social media channels, keeping our tracking and trafficking documents organised and up-to-date.

Key Responsibilities:
  • Support Employer Branding: Contribute to building and refining the social media strategy for ZURU Group's employer brand.
  • Create Engaging Content: Ideate and create organic TikTok content and content across other channels (predominantly Instagram & LinkedIn) that highlights ZURU's unique employer branding proposition.
  • Edit Content: Enhance the visuals, pacing, and narrative of provided content to align with our brand's innovative tone and high standards.
  • Publish Content: Upload finalized content to social media channels, ensuring posts are optimized for engagement and impact across platforms.
  • Track Performance: Maintain meticulous records within tracking and trafficking documents, ensuring all published content is logged, labelled, and tracked for performance.
  • Collaborate: Work with the broader business to feature a range of content and encourage & work with individuals to generate Employee Generated Content.
  • Stay Current: Stay current with social media trends, advising on ways to incorporate them into our content for a fresh and engaging feed.
  • Quality Assurance: Conduct quality checks across all published content, maintaining consistency and alignment with our brand's visual guidelines and employer value proposition.
What You'll Bring
  • Experience: Previous experience as a Content Editor or similar role, ideally within a brand, agency, or social media team setting.
  • Creative Tools: Proficiency in editing software (CapCut, Adobe Premiere Pro, Final Cut Pro, or similar) and a keen eye for social-media-friendly content.
  • Social Media Savvy: A solid understanding of major social media platforms (Meta, TikTok) and familiarity with content best practices for each.
  • Organisational Skills: Strong attention to detail with the ability to manage and track multiple content pieces, deadlines, and updates.
  • Collaboration: Excellent communication and teamwork skills, with a proactive approach to sharing ideas and supporting team goals.
  • Confidence: Comfortable featuring in the social media content and approaching and encouraging other team members to feature.
  • Creative Mindset: Bring creative and trending ideas of how to bring ZURU Group's employer brand to life.
Life at ZURU

At ZURU Inc., we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU Inc., you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

Get to know us a little better by checking out our website www.zuru.com.

WHAT WE OFFER
  • Culture for Growth
  • Health & Well Being Benefits (including an onsite 24/7 gym)
  • Global Opportunities
  • Surrounded by an A Player Team
  • Competitive Remuneration
  • Furry Office Friends
  • Lots of fresh fruit, coffee, pals fridge, and more

ZURU – Reimagining tomorrow

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