Content and Campaign Manager
2 days ago
We are seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for developing and implementing B2B brand strategies and marketing plans that promote the company's services and enhance recognition.
Job Description:
A Digital Marketing Coordinator with proven B2B experience and expertise in executing full-cycle digital marketing campaigns. This role will focus on building brand awareness, managing digital content, optimising social media strategies, and developing landing pages to enhance the company's digital presence.
Key Responsibilities:
• Develop and implement B2B brand strategies and marketing plans that promote the company's services and enhance recognition.
• Collaborate with internal stakeholders to ensure messaging, tone of voice and brand aligns with the company's objectives and resonates with target audience.
• Conduct marketing research to identify trends, target audience preferences and competitor activities.
• Execute comprehensive digital marketing strategies, including content marketing, paid advertising, social media management, email campaigns, and SEO/SEM efforts.
• Create brand collateral and engaging content across a range of platforms.
• Monitor and analyse performance metrics to optimise campaigns and maximise ROI.
Requirements:
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum 2 years of experience in marketing, including email marketing, social media management, SEO/SEM and content creation.
• Strong content creative and writing skills with the ability to create engaging and persuasive content across a range of market segments and audiences.
• Ability to create compelling visual design assets for webpages, campaigns, social media posts, EDMs etc.
• Proficiency in using tools such as Google Analytics, Adobe Analytics, Figma, Canva, social media management platforms and email automation platforms.
• Web development skills with experience in building, optimising, and managing landing pages (platform experience with WordPress, Unbounce, or Webflow is preferred).
• Data driven marketer, turning data into actionable insights.
Benefits:
• Be part of a fast-growing, small, collaborative team where your contributions have a big impact.
• We operate in Australia and New Zealand, increasing your development and growth opportunities.
• Flexible working arrangements and competitive salary ($75,000-$90,000 depending on experience).
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