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Marketing Media Lead

2 weeks ago

Auckland, Auckland, New Zealand New Zealand Government Full time

About Us:

Education New Zealand is a Crown Agency responsible for international education. Our mission is to deliver enduring social, cultural, and economic benefits to Aotearoa by taking New Zealand education experiences to the world.

Job Summary:

We are seeking a skilled Content & Media Planning Lead to join our Marketing, Brand and Scholarships team. The successful candidate will be responsible for shaping and executing our Marketing content strategy and initiatives across various media ecosystems, platforms, and channels with a focus on agile content as well as student and alumni programmes.

The ideal candidate will have a strong understanding of global media planning and agency management as well as proven leadership and experience influencing senior-level decisions.

Key Responsibilities:

  • Develop insightful engaging marketing content designed to enhance user interaction and guide their journey toward brand preference
  • Lead and implement an integrated global media plan for ENZ which will involve collaborating with the Brand and Digital teams to implement effective media support for key projects and agile content workstreams
  • Collaborate with key stakeholders to amplify brand activities on social and digital platforms and leverage events and partnerships

Requirements:

  • Relevant tertiary qualification with 5+ years' integrated marketing experience
  • Strong understanding of global media planning and agency management
  • Strategic thinker with experience executing effective marketing plans
  • Strong analytical skills to interpret data and provide actionable insights
  • Proven leadership and experience influencing senior-level decisions

What We Offer:

As an employee of Education New Zealand you will have access to a range of benefits including professional development opportunities and a dynamic work environment.