Marketing Lead

4 weeks ago

Christchurch, New Zealand Banqer Full time

Banqer Banqer is Australasia's leading financial EdTech company, empowering over half a million students to build financial capability through our innovative technology.
Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We're continuously growing and focused on creating meaningful impact for individuals and local communities while driving commercial outcomes to fuel our mission. This focus is why we lead in financial education software, locally and internationally.
The Role We're looking for a hands-on Marketing Lead to join our team, working closely with our Marketing Coordinator. Reporting to the CEO and collaborating with the Revenue Department, especially Sales, you'll drive Banqer's growth in the Australasian market by building and executing marketing strategies across both our primary and secondary school platforms. This role requires an active contributor who can lead by doing, not just overseeing.
Key Responsibilities:
Marketing Strategy Development: Develop and communicate a clear, actionable marketing strategy grounded in audience personas, ensuring alignment and engagement across the team. Market and Trend Analysis: Stay on top of trends in financial education, K-12 education, competitor activities, and regulatory changes, sharing key insights with internal stakeholders, including our sales, customer success, and product development teams, to keep our strategy informed and relevant. Campaign Planning and Execution: Design, execute, and optimise campaigns across current marketing tactics, including event-based marketing, account-based marketing (such as direct mail marketing), community-based acquisition, and email nurture campaigns, to engage and convert prospective customers. Ensure alignment with sales cycles and key dates. Brand Positioning: Drive Banqer's brand positioning and market presence, highlighting its unique value in financial education to stand out locally and globally. Sales Collaboration: Partner with our sales team to design and implement campaigns that effectively attract and convert schools, supporting sales goals with strategic marketing initiatives. Content Management: Maintain a comprehensive content library and oversee the creation of new content across platforms to support Banqer's marketing goals and audience engagement. Process Improvement: Develop scalable processes to ensure best practices in campaign execution, lead management, and content distribution, enhancing the efficiency and effectiveness of marketing efforts. Budget Management: Develop and manage the marketing budget, optimising resource allocation across campaigns, tools, and partnerships to maximise impact and cost-efficiency. Analytics and Feedback Utilisation: Use analytics and user feedback to continuously refine marketing strategies, enhancing engagement, conversion rates, and overall campaign performance. Partner Collaboration: Work closely with partners, who support schools to access Banqer, to celebrate and activate our partnerships, creating joint marketing initiatives that showcase our collective impact and strengthen Banqer's presence in the education sector. Relationship Building: Cultivate relationships with external stakeholders, including media, agencies, and educational organisations, to expand brand reach and credibility. Performance Tracking and Reporting: Define, track, and analyse key performance indicators (KPIs) for marketing activities, regularly reporting on performance and business outcomes to drive continuous improvement. We're looking for an experienced marketer with a proven record of developing and executing strategies that drive brand awareness, engagement, and growth. While we can provide training on certain specifics, this role requires someone who can jump in with confidence and make an immediate impact.
Now you know the key responsibilities of the role, who are you? 
Relevant Experience: You have proven experience in a similar marketing role, ideally within software or a start-up, with a track record of driving commercial outcomes. You thrive in a fast-paced, evolving environment. Strategic Communicator: You're skilled in both written and verbal communication, capable of clearly articulating strategies and building strong internal and external relationships. Self-Starter: You work independently, showing initiative and delivering results without needing extensive oversight. Emotional Intelligence: You bring a high level of emotional intelligence, working effectively with team members and partners and adapting your approach as needed. Analytical Thinker: You're adept at using data to drive decisions, evaluate campaign success, and refine strategies. Time Management: You excel at managing time and resources, balancing multiple projects and meeting deadlines. Resilience: You remain focused and composed under pressure, taking ownership of both wins and setbacks to drive continuous improvement. Leadership: You bring leadership experience, whether formal or informal, and foster a collaborative, high-performance environment. Marketing Tools Proficiency: You're skilled in using marketing automation tools and CRMs; familiarity with ActiveCampaign is a plus. Collaborative In-Office Culture: You embrace an 'office first' culture, working shoulder to shoulder with your colleagues to foster a collaborative and engaging work environment. Passion for Financial Education: You're committed to Banqer's mission of promoting financial literacy and have a passion for financial education. At Banqer, we're dedicated to high performance as a team. Start-up life isn't for everyone, but if you're driven, ambitious, and enjoy working with passionate, talented people, this might be the place for you. Our values, Team Player, Have Heart, and Whakawhanake, shape our culture, setting an environment where we can excel and enjoy the ride.
Benefits include:
Competitive salary package commensurate with experience. The tools you need to do great work. Meaningful work with direct impact, including regular school visits to see Banqer in action. Opportunities for professional development and career growth. A team-focused culture that celebrates achievements and creates opportunities to connect. Intrigued? We're proud of what we've built and seek someone who sees the value they can bring to the role and what we offer in return. If you're excited about joining a mission-driven team committed to transforming financial education, apply for the Marketing Lead role at Banqer. 
Help us empower brighter financial futures

Note: To ensure a fair process for all candidates, please submit your application through the job listing platform where you found this role, rather than contacting the business directly via email or LinkedIn.

#J-18808-Ljbffr

  • Marketing Lead

    1 month ago

    Christchurch, New Zealand Banqer Full time

    **Banqer** Banqer is Australasia’s leading financial EdTech company, empowering over half a million students to build financial capability through our innovative technology. Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We’re continuously growing and focused on creating meaningful impact for...

  • Marketing Lead

    4 weeks ago

    Christchurch, New Zealand Banqer Full time

    BanqerBanqer is Australasia's leading financial EdTech company, empowering over half a million students to build financial capability through our innovative technology.Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We're continuously growing and focused on creating meaningful impact for individuals...

  • Marketing Lead

    4 weeks ago

    Christchurch, New Zealand Banqer Full time

    Banqer Banqer is Australasia’s leading financial Ed Tech company, empowering over half a million students to build financial capability through our innovative technology. Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We’re continuously growing and focused on creating meaningful impact for...

  • Marketing Lead

    3 weeks ago

    Christchurch, New Zealand Banqer Full time

    Banqer Banqer is Australasia's leading financial Ed Tech company, empowering over half a million students to build financial capability through our innovative technology. Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We're continuously growing and focused on creating meaningful impact for...

  • Marketing Lead

    3 weeks ago

    Christchurch, New Zealand Banqer Full time

    BanqerBanqer is Australasia's leading financial EdTech company, empowering over half a million students to build financial capability through our innovative technology.Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We're continuously growing and focused on creating meaningful impact for individuals...

  • Marketing Lead

    1 month ago

    Christchurch, New Zealand Banqer Full time

    BanqerBanqer is Australasia's leading financial EdTech company, empowering over half a million students to build financial capability through our innovative technology.Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We're continuously growing and focused on creating meaningful impact for individuals...

  • Marketing Lead

    3 weeks ago

    Christchurch, New Zealand Banqer Full time

    Banqer Banqer is Australasia's leading financial EdTech company, empowering over half a million students to build financial capability through our innovative technology.Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We're continuously growing and focused on creating meaningful impact for individuals...

  • Marketing Lead

    4 weeks ago

    Christchurch, New Zealand Banqer Full time

    Banqer Banqer is Australasia’s leading financial EdTech company, empowering over half a million students to build financial capability through our innovative technology. Education and people are at the heart of our business, seamlessly integrated with cutting-edge technology. We’re continuously growing and focused on creating meaningful impact for...

  • Marketing Lead

    1 month ago

    Christchurch, New Zealand New Zealand Trade And Enterprise Full time

    This role is ideally based in Auckland, but we are also open to candidates from Wellington or Christchurch. Who are we | Ko Te Taurapa Tūhono tēnei Te Taurapa Tūhono | New Zealand Trade and Enterprise (NZTE) is the government agency charged with helping New Zealand businesses to grow internationally. By supporting New Zealand businesses, we boost New...

  • Flexibility and Markets Development Lead

    7 months ago

    Christchurch, New Zealand Orion Full time

    Due to continued growth, we are looking for a Flexibility and Markets Development Leads reporting to our Head of Market and Customer Innovation. It’s exciting times in the energy sector and we need to keep up to date and lead the way with the development and trial of novel market solutions to incentivise demand-side flexibility. This role puts you at the...

  • Retail Marketing Lead

    6 months ago

    Christchurch, New Zealand Christchurch Airport Full time

    This is a new role for the airport, so enjoy the autonomy to make it your own - Great role to make a big impact, especially if you have sound trade marketing experience - Join a forward-thinking company with fantastic culture and benefits In this dynamic role, you’ll be at the forefront of developing and executing innovative marketing campaigns that not...

  • Team Lead Product Marketing Management

    4 weeks ago

    Christchurch, New Zealand Seequent Full time

    **The Company** Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all. We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need. Every day,...

  • Team Lead Product Marketing Management

    3 weeks ago

    Christchurch, New Zealand Seequent Full time

    Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.Every day, our customers in over...

  • Team Lead Product Marketing Management

    3 weeks ago

    Christchurch, New Zealand This Is An It Support Group Full time

    The CompanySeequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.Every day, our...

  • Team Lead Product Marketing Management

    4 weeks ago

    Christchurch, New Zealand This Is An It Support Group Full time

    The Company Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.Every day, our...

  • Entry Level Sales Representative

    4 months ago

    Christchurch, New Zealand Ace Marketing Group Full time

    **Who Are We?** Ace Marketing Group is New Zealand's fastest growing face to face marketing company. We are a leading company in producing brand awareness on behalf of our clients and are known for investing in our people by ensuring career development through full training, support and encouragement. **What do we look for?** We are currently looking for...

  • Marketing Manager

    4 weeks ago

    Christchurch, New Zealand Lifetime Full time

    Add expected salary to your profile for insightsAt Lifetime, we are all about helping our clients create greater financial certainty through every stage of life. From first jobs to retirement, and everything in between, we provide a one-stop shop for financial advice, covering everything from investments and insurance to mortgages and planning. We're...

  • Manager Marketing

    3 months ago

    Christchurch, New Zealand New Zealand Red Cross Full time

    Posted: 20/09/2024 Closing Date: 02/10/2024 Job Type: Permanent - Part Time Location: Christchurch Job Category: Marketing **Manager Marketing** **Permanent Full-Time** **Flexible working: this position can be 1 FTE (37 hours per week) or 0.8 FTE (30 hours per week) to support your work balance.** **Flexible location: Christchurch or...

  • Marketing Executive

    6 months ago

    Christchurch, New Zealand Decipher Group Full time

    Professional Growth and Dynamic Opportunity - Commitment to Excellence and Recognition - Leading Legacy and Values **About the company** Anderson Lloyd is a large New Zealand law firm founded more than 160 years ago. The firm now has 29 partners and over 150 staff. Anderson Lloyd's success is thanks to the quality of their people. It is their expertise and...

  • Head Of Sales

    7 days ago

    Christchurch, New Zealand Red Badge Full time

    Red Badge Group is seeking an experienced Head of Sales and Marketing to join our Senior Leadership Team (SLT). This is a unique opportunity to play a pivotal role in shaping the future of a growing organisation. About the Role As Head of Sales and Marketing, you will lead a high-performing team (including 8 direct reports) responsible for driving revenue...