Marketing Automation Analyst

2 weeks ago

Wellington, New Zealand Tangram Full time

Marketing Automation Analyst - 6-month fixed term Trade Me Listed 3 days ago
Location Wellington, Wellington
Job Type Full time
Duration Contract
Description At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. Our vision is to be the place where Kiwi look first. We are now looking for someone who wants to join us on a 6-month fixed term contract to make an impact immediately. This is a hands-on role where you'll use your knowledge in data technologies and analysis skills combined with your campaign and insights experience to create exceptional data-driven marketing campaigns.
Here's what you can expect from this role:
Work with marketing teams to support a data-driven approach to omni-channel marketing campaigns and target audiences. Conduct A/B tests and multivariate experiments to optimise campaign effectiveness and drive continuous improvement. Analyse test results and provide recommendations for refining targeting, messaging, and creative strategies. Collaborate closely with cross-functional teams including Marketing, Data Science, and Data Engineering to ensure preparedness for campaigns, priorities, and execution strategies. Utilise our cloud data warehouses and ETL tools to perform data modelling and analysis, extracting actionable insights to inform marketing strategies. Develop advanced SQL queries and scripts to manipulate and transform data for reporting purposes. Conduct post-campaign analysis using industry-leading BI tools, benchmarking results against business objectives and presenting these results back to key stakeholders. Be a key member of the team responsible for the management of our key Martech platforms including Segment.io, Braze, and GA4. What you will bring to our team:
Hands-on competency with data technologies to support digital customer analytics (e.g., SQL, Python, Business Intelligence tools). Experience with ETL tools like DBT and cloud data warehouses like Snowflake. Advanced dashboarding skills and reporting automation (PowerBI, Google Data Studio). Experience working with large, complex datasets. Marketing or IT degree or equivalent Business degree is desirable. At least 3 years of experience in a similar role. Experience working with the Martech platforms would be an advantage. An understanding of the omnichannel campaign delivery process. Experience wrangling complex data sets and pipelines for marketing campaigns. Advanced data analytics skills - being able to analyse data and solve business problems. Exceptional communication skills, both written and verbal. A keen eye for detail, time management skills, and strong commercial acumen. We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you. Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.
Apply online for this role or contact Wytske Garty for more information.
Join us to shape the experience of thousands of Kiwi and grow your career from day one
#J-18808-Ljbffr

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