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Head Of Marketing Passenger
2 weeks ago
At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly.
Our mission, "Stronger Connections, Better New Zealand," highlights our dedication to sustainability and community well-being.Our people make KiwiRail exceptional.
By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best.
If you're passionate about innovation and safety, we'd love to welcome you aboard.Interislander & Great Journeys New Zealand have ambitious growth targets.
To enable our success, we have brought together the marketing and sales teams to create KiwiRail Passenger Marketing & Trade teams.
We are seeking leaders with extensive experience to lead strategic growth that aligns with the business commercial goals.The Head of Marketing Passenger is responsible for leading the passenger marketing team and driving the marketing strategy to support customer acquisition, revenue growth, and brand presence for KiwiRail's passenger services.
This role oversees digital marketing, public relations, content creation, and trade event marketing, ensuring a strong market presence across all channels.
The Head of Marketing Passenger plays a critical role in developing campaigns, analysing digital trends, and managing budgets to optimise commercial outcomes.Key accountabilities include:Developing and implementing passenger marketing strategyLeading strategic planning to align with marketing sales activitiesTeam leadership ensuring high performance and strategic alignmentOverseeing the digital marketing team and strategyDriving customer acquisition and initiativesLeading PR initiatives, trade events, and campaignsKnowledge and experience:You have extensive experience in marketing leadership, ideally within travel, tourism, or transport sectorsYou have a proven track record in digital marketing, customer acquisition, and revenue growthYou understand PR, media, and influencer partnerships, leveraging them for brand impactYou have experience in content marketing, trade events, and campaign managementYou are skilled in budget management and marketing performance analyticsYou have experience creating strategic plans that align with business strategy and business goalsWays of working / Work-related qualities:You are a strategic thinker, with a results-driven approach to marketingYou are creative and innovative, developing impactful campaignsYou are data-savvy, using analytics to inform marketing decisionsYou are an effective communicator, managing internal and external relationshipsYou thrive in fast-paced, high-performance environmentsYou have a current and valid NZ Driver's LicenceQualifications:You have a degree in marketing, business, or a related field, or equivalent experienceYou hold relevant industry certifications in digital marketing, brand management, or PRNou te rourou What's in it for you:Competitive salary plus 4% employer KiwiSaver contributionProfessional development opportunities to help you grow and succeedAccess to NZ Rail Staff Welfare Trust benefits, including holiday homes, medical support, and discounted travelBe part of a diverse and inclusive workplace dedicated to innovation, sustainability, and community impactLocation options: Wellington, Christchurch, or AucklandKua rite, kia rite Ready to Make a Difference?
