Head of Marketing Passenger

3 weeks ago

Christchurch, Canterbury, New Zealand KiwiRail Freight Full time

At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly. Our mission, "Stronger Connections, Better New Zealand," highlights our dedication to sustainability and community well-being.

Our people make KiwiRail exceptional. By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best. If you're passionate about innovation and safety, we'd love to welcome you aboard.

Interislander & Great Journeys New Zealand have ambitious growth targets. To enable our success, we have brought together the marketing and sales teams to create KiwiRail Passenger Marketing & Trade teams. We are seeking leaders with extensive experience to lead strategic growth that aligns with the business commercial goals.

The Head of Marketing Passenger is responsible for leading the passenger marketing team and driving the marketing strategy to support customer acquisition, revenue growth, and brand presence for KiwiRail's passenger services. This role oversees digital marketing, public relations, content creation, and trade event marketing, ensuring a strong market presence across all channels. The Head of Marketing Passenger plays a critical role in developing campaigns, analysing digital trends, and managing budgets to optimise commercial outcomes.

Key accountabilities include:

  • Developing and implementing passenger marketing strategy
  • Leading strategic planning to align with marketing sales activities
  • Team leadership ensuring high performance and strategic alignment
  • Overseeing the digital marketing team and strategy
  • Driving customer acquisition and initiatives
  • Leading PR initiatives, trade events, and campaigns

Knowledge and experience:

  • You have extensive experience in marketing leadership, ideally within travel, tourism, or transport sectors
  • You have a proven track record in digital marketing, customer acquisition, and revenue growth
  • You understand PR, media, and influencer partnerships, leveraging them for brand impact
  • You have experience in content marketing, trade events, and campaign management
  • You are skilled in budget management and marketing performance analytics
  • You have experience creating strategic plans that align with business strategy and business goals

Ways of working / Work-related qualities:

  • You are a strategic thinker, with a results-driven approach to marketing
  • You are creative and innovative, developing impactful campaigns
  • You are data-savvy, using analytics to inform marketing decisions
  • You are an effective communicator, managing internal and external relationships
  • You thrive in fast-paced, high-performance environments
  • You have a current and valid NZ Driver's Licence

Qualifications:

  • You have a degree in marketing, business, or a related field, or equivalent experience
  • You hold relevant industry certifications in digital marketing, brand management, or PR

Nōu te rourou | What's in it for you:

  • Competitive salary plus 4% employer KiwiSaver contribution
  • Professional development opportunities to help you grow and succeed
  • Access to NZ Rail Staff Welfare Trust benefits, including holiday homes, medical support, and discounted travel
  • Be part of a diverse and inclusive workplace dedicated to innovation, sustainability, and community impact
  • Location options: Wellington, Christchurch, or Auckland

Kua rite, kia rite | Ready to Make a Difference?

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