Head of Product Marketing

6 days ago

Auckland, New Zealand Fuel50 Full time

Fuel50 is gearing up for a game-changing 2025, with two innovative new products set to hit the market—and we need a powerhouse Head of Product Marketing to lead the charge.

This is your opportunity to drive Fuel50’s go-to-market (GTM) strategy at a pivotal moment in our growth. Reporting to the VP of Marketing, you’ll own the strategic narrative, positioning, and execution that will define our market impact. You’ll work at the intersection of Product, Sales, and Client Success—ensuring our solutions not only reach the right audiences but resonate deeply, drive adoption, and fuel business success.

This isn’t just a marketing role. It’s a business-critical position where you’ll influence product direction, shape category leadership, and drive commercial outcomes. We’re looking for a strategic storyteller, a GTM architect, and a data-driven decision-maker who thrives in high-growth SaaS environments.

About Fuel50

Fuel50 revolutionizes talent management by focusing on skills intelligence, employee growth, and workforce agility. Our award-winning platform empowers organizations worldwide to help their people thrive while driving meaningful business outcomes.

What You'll Do

  1. Develop and execute a comprehensive product marketing strategy that aligns with Fuel50’s business objectives.
  2. Scale the Product Marketing function, establishing best practices, frameworks, and processes for effective execution.
  3. Create outcome-focused go-to-market strategies to drive product adoption, customer engagement, and revenue growth.
  4. Craft compelling messaging, positioning, and value propositions that differentiate Fuel50 in the market.
  5. Own market research efforts to understand customer needs, industry trends, and competitive landscape, ensuring our solutions remain relevant and innovative.
  6. Collaborate closely with Product Management to influence product roadmap decisions based on customer insights and market demand.
  7. Enable Sales and Client Success teams with training, sales collateral, and tools that communicate the value of our products effectively.
  8. Responsible for setting the strategy and seamless execution of all go-to-market launches.
  9. Work closely with our Content Marketer to develop case studies and client success stories that strengthen Fuel50’s market position.
  10. Measure and optimize the impact of product marketing initiatives, ensuring alignment with business outcomes.

Key Skills & Experience

  1. Proven experience in a senior product marketing role within a SaaS or HR technology company.
  2. A strategic thinker with a strong ability to execute and drive measurable outcomes.
  3. Deep understanding of go-to-market strategies, positioning, and messaging.
  4. Strong storytelling and communication skills, with the ability to translate complex concepts into simple, compelling narratives.
  5. Experience working cross-functionally with Product, Sales, and Client Success teams.
  6. Data-driven mindset with the ability to analyze market trends and measure marketing effectiveness.
  7. Strong leadership and team-building experience, with a track record of establishing and scaling a Product Marketing function.
  8. Brings a sense of urgency and isn’t afraid to move quickly.

Location: New Zealand
Department: Marketing
Reports to: VP Marketing

What is it like to be a Fuellie?

We know that having the right people with the right attitude and behaviour is a big part of what makes us successful. Living our values is an important part of being successful in this role.

  1. We have a culture around continuous and respectful feedback and recognition - be part of a team working towards a common goal and helping each other every step of the way.
  2. We have #SuperheroAwards at quarterly planning meetings and spontaneous recognition and shout-outs across the business.
  3. We'll have your back when you need help - your colleagues want to see you succeed and work hard to help you do so.
  4. We work hard and deliver amazing results to our clients - when you see our amazing feedback, you'll be proud to be a Fuellie.

Application Process

If this sounds like you, then please apply. If you’re not sure you're ready or perhaps you don't meet all requirements yet, please apply anyway. We'll review every application that we get.

This role is based in New Zealand, candidates must hold the relevant right to work in NZ i.e. Citizenship or a work visa at the time of application.

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