Marketing Automation Coordinator

1 week ago

Whanganui, New Zealand Toyota Dealership Full time

Are you ready to take your marketing automation career to the next level at New Zealand's leading mobility company? If you are then this could be your dream role…
What's in it for you:
Fantastic Job Security
Excellent growth and development opportunities
Health Insurance
Discretionary staff bonuses
Staff discounts across our range of products
A subsidised café onsite and free parking
Work for a global organisation
Work in a team with an EXCEPTIONAL culture
The role:
At Toyota New Zealand, customer experience is at the forefront of everything we do.
This exciting role within the Customer Experience team will see you responsible for executing marketing automation campaigns for Toyota and Lexus brands within the customer journey. You will work cross-functionally with marketing, sales, product, and other internal departments to scope and deliver initiatives that support acquisition, ownership, and retention with appropriate communication strategies.
What you will be doing:
Planning, developing, and implementing automated communication campaigns and nurture streams that deliver personalised experiences to the right customer, at the right time, in the right channel.
Determining the email communication strategy for each campaign including content, timing, and calls to action.
Executing your campaign using Salesforce Marketing Cloud, building eDMs and journeys in collaboration with colleagues and agencies.
Taking ownership of customer communications and the EDM strategy and providing coordination and guidance throughout each process to all stakeholders.
Acting as the point of contact for all agency and stakeholder communications.
About You:
A strong customer focus and a genuine interest in understanding the customer and their needs will be at the heart of what has captivated you about this role.
Your desire to continuously improve the customer journey along with your proven experience in marketing automation will see you easily able to identify opportunities for improvement.
Ideally, you will have:
2 – 5 years marketing automation experience using a platform such as Salesforce Marketing Cloud, Hubspot, Marketo, etc.
A good understanding of product and retail marketing for consumer and B2B audiences.
Project management experience, able to follow, monitor, and drive the delivery of a project from start to finish.
A bit about us:
Toyota New Zealand is a wholly owned subsidiary of Toyota Motor Corporation, Japan, and in 2023 celebrated 36 years of vehicle market leadership in New Zealand. As the leading automotive brand in New Zealand, Toyota is focused on winning the hearts of New Zealand through exceptional customer experience and mobility for all.
We want to make mobility available to everyone, with accessible, affordable, safe innovation and technology that enhances New Zealanders' lives. We are a brand that is accessible to all Kiwis, and we back positive progress in New Zealand society through our own behaviours, community involvement, sponsorships, and inclusivity of all New Zealanders. We also care about being a sustainable business with sustainable practices, while supporting initiatives and programmes that look after our environment.
At Toyota NZ, we celebrate diversity. We are proud to be an employer committed to the principles of equal opportunity and supporting individuals from all walks of life. Toyota NZ is also committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. If you have any special requirements that would help you shine in the recruitment process, please let us know in your application.
Ready to take the next step and start your career with Toyota?
If this role sounds ideal to you, don't delay applying Even if you don't have all of the skills and experience noted, we would still love to hear from you. Use your cover letter to tell us why you think you would be a great fit for this role at Toyota.
Only applicants with New Zealand Citizenship or New Zealand Permanent Residency should apply.
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