Head of Performance Marketing

The future of food production hinges on an important question: How do we feed the world’s growing population without compromising our natural resources? Both dairy and beef farmers feed our population and hold the keys to vital climate solutions. At Halter, we’re on a mission to enable farmers to run the most productive and sustainable farms. Farmers are using Halter to break free from the time-intensive constraints of conventional farming. They’re growing more grass, increasing milk production and/or helping their cattle gain more weight (for beef farming) and improving the health and well-being of their cows. We bridge deep tech into farming. Halter enables farmers to remotely shift, virtually fence and proactively monitor their cows’ health and behaviour. Can you imagine watching 500 cows or cattle walk calmly towards the milking shed or their next break? No quad bikes, no dogs, no fences. Just a mob of cows walking at their own pace. People say it looks like magic. Our customers are revolutionising farming with Halter. It's changing lives and transforming an industry. People join Halter because they want to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners , DCVC , Blackbird , Promus Ventures , Rocket Lab’s Peter Beck and Icehouse ventures . About the role We are looking for a world-class Performance Marketer to optimise and grow our presence, across a range of channels. If you like to test, learn, measure, and report - this is the role for you As Halter has grown into a scale-up, we're looking for a Marketer to help us execute on various multi-touchpoint initiatives. The Performance Marketing Lead will take ownership of our digital channels and activities; both organic and paid. The ideal candidate for this role has experience running digital marketing for a high-growth business and has a proven track record of achieving key business goals, in particular, qualified lead generation via inbound channels. We believe that successful marketing campaigns are 20% creative ideas and 80% execution and optimising, therefore a strong background in implementation, reporting, analytics, and using data will be key for any successful applicant. We are looking for a Performance Marketer who won’t stop once a campaign is in the market and move on to the next. We need someone who knows that campaign launch is only the start and who will spend just as much time (if not more) optimising live campaigns as they do developing new ones. While this is a senior role with a strategic focus, we’re a small, agile team with a dynamic culture. As such, the right person is just as excited about helping to execute and optimise campaigns as they are about coming up with new ideas and strategies. We’re looking for someone who can brainstorm big ideas one day, develop the detailed strategies to make those ideas happen the next and then get their hands dirty executing the plan with the rest of the team – followed by the relentless hunt for ways to optimise live campaigns for better results.  To start with, this role will be an individual contributor, working closely with our Director of Marketing, and leaders across Brand/Event Marketing, Content and Design. However, we expect to grow this team as a priority, so are looking for someone that can elevate quickly from do-er to player-coach. This will be a fast-paced and demanding role, with exceptionally high rewards for the right person. It’s an opportunity to take ownership of a digital marketing programme and put your mark on it, as well as helping more farmers discover the farming revolution that is Halter – first in New Zealand and then the world. What your day could look likeOwn the Digital Marketing strategy and execution, including campaigns, website touchpoints, virtual events, and the ‘offline’ to digital customer journey.You’ll own and be accountable for the digital marketing budgetLead generation - Develop, execute and optimise campaigns aimed at generating new leads at scale. Identify, scope and present new ideas and tactics to generate more leads.Reporting & Optimising - Working with Revenue Operations, collect and analyse campaign results to optimise live campaigns to deliver better results over time. Pull out insights to help drive the direction and success of your team, and Halter as a wholeWebsite Management & Optimisation - Take ownership of making the Halter website a high-performing lead generation and nurture machine.You’ll work collaboratively with the wider team to execute on our big events of the year, and cross-functional campaignsWho we’re looking forA true, data-driven marketing executor and leader5+ years in a digital marketing-focused role, ideally for a similar high-growth business.Proven track record of scaling lead generation efforts.Proven track record delivering impactful and successful end-to-end marketing campaigns.A data-driven (there that phrase is again) approach to marketing with demonstrable experience gathering, analysing and leveraging data to optimise campaigns. Experience preparing and presenting campaign performance reports.Strong written and verbal communication skills with the ability to generate, or drive the generation of, compelling content.Experience leveraging both online and offline marketing channels. Experience working with brand marketing, content and design to get the most out of your jobHigh-degree of ownership and ability to thrive in a demanding and dynamic startup atmosphereExperience working in a fast-paced tech startup environment is advantageous. Why our team loves working at HalterA genuine and shared connection to our mission to make a difference in the world.The excitement, risk, and reward of a high-growth technology scale-up.The pride of joining an iconic New Zealand technology company growing successfully on the global stage.The opportunity to work with and grow together with an enthusiastic, and highly gifted team with diverse backgrounds.The opportunity to supercharge your career in a supportive and caring environment.Our ideas are truly valued, we are able to move fast, and our impact is real.State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?Delicious snacks and drinks are available for your daily flow.Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan. Our Office First Approach There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams. Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical. We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to. We have a high-trust culture, so everyone is trusted to do what’s best for Halter.  Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.
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