Senior Brand Manager, Sports

5 days ago

Auckland, New Zealand Vitaco Full time

Thank you for your interest in this position.

We have received your application from Indeed, so the first step of your application is complete.

To finish your application we will email you further details.

Senior Brand Manager, Sports - Musashi

Our Story

At Vitaco, we don’t just create great products, we build brands that fuel our nation. As New Zealand’s leading vitamins & sports nutrition company, our iconic brands -Healtheries, Musashi, Athena and Nutra-Life – are trusted names and staples for many Kiwi households. We pride ourselves on our dynamic and supportive workplace with stunning 86% employee engagement

We’re on a mission to fuel everyday to elite athletes to be ready for game day . Leading the NZ Sports portfolio of Musashi, Athena, and Balance , you’ll be the force behind Musashi’s market dominance and the trailblazing launch of Athena —our newly launched brand empowering female athletes.

This isn’t just any Senior Brand Manager role. This is your chance to shape the future of our brands in one of New Zealand’s fastest-growing categories . We have the growth momentum, marketing budgets, and a pipeline of big initiatives to work with—now we just need someone to take this portfolio to the next level .

Reporting to the Head of Marketing and working within a dynamic marketing team of nine , this role offers exposure to the full marketing mix —from crafting compelling content with our world-class ambassadors to spearheading new product launches and contributing to our 3-year brand strategies . You’ll be executing big initiatives, collaborating across teams, and making a real impact on our brands.

Key Responsibilities

  • Strategic Leadership : Develop and implement marketing strategies, plans, and initiatives for the NZ Sports Portfolio to achieve and exceed sales growth, profit targets, and market share goals .
  • Brand Management : Oversee and drive performance for our top sports nutrition brands:
  • Musashi – Foster innovation, identify local trends, and execute world-class strategies to maintain and grow Musashi’s market leadership .
  • Athena – Lead the Athena brand in NZ. Just 10 months old , you’ll be the go-to person for making this newly launched brand a success .
  • Innovation & Renovation : Identify unmet product needs , collaborate with the Australian team on strategy and NPD , and manage the sports product portfolio to ensure the right product range is in market at all times .
  • Full Marketing Mix Execution : Drive brand campaigns, NPD launches, activations, media, social media, digital, and sponsorship strategies to maximise engagement.
  • Financial Management : Develop and manage the annual marketing budget for the Sports portfolio, ensuring resources are allocated effectively to deliver on revenue and profit targets .
  • Cross-Functional Collaboration : Work closely with Sales, Operations, Finance, Logistics, and external agencies to activate marketing plans and drive commercial success .
  • People Leadership : Manage and mentor two direct reports , fostering a high-performance culture that enables personal and professional growth.

What You'll Bring

  • Experience : A brand champion with at least six years of brand marketing experience within the FMCG or consumer products industry , plus managerial experience . You bring proven success stories of how you've led brands to market success .
  • Education : A degree in marketing or a related field.
  • Skills :
  • Strong project management abilities with the capability to handle multiple projects with ease.
  • A keen eye for detail and a commercial mindset with strong financial acumen .
  • Confident in presenting and influencing both internally and externally .
  • As comfortable discussing strategy as you are in executing major brand initiatives .
  • Personality : Energetic, enthusiastic, and proactive —a natural collaborator and culture contributor who thrives on teamwork.
  • Passion : A love for sports and/or nutrition is a big plus. You’ll have the opportunity to engage with some of New Zealand’s top athletes and teams .

Why You'll Love This Role

  • Dynamic, Fast-Paced Environment – A role filled with exciting challenges and professional growth .
  • High-Growth Categories – Work in a fast-expanding market with strong brand momentum .
  • Flexible Work Options – Enjoy work-from-home flexibility and a great work-life balance .

Why Join Vitaco?

At Vitaco, we believe that diversity is an asset that enhances how we think and work together. We're committed to an inclusive workplace that supports our people to perform at their best and develop their full potential.

  • Competitive Salary & Flexible Working – Benefit from a hybrid work model with three days in the office, two days from home .
  • Health & Wellness Perks – Enjoy discounts on our health and wellness products and subsidized onsite café .
  • Professional Development – Access career growth and learning opportunities within our dynamic business and brands.
  • Supportive Team Culture – Be part of a fun, collaborative environment that champions innovation and teamwork .
  • Work-Life Balance – Celebrate your birthday with a day off and take advantage of flexible working hours .

If you're ready to make a significant impact on leading sports nutrition brands and thrive in a dynamic, supportive environment , we’d love to hear from you.

How to Apply

To learn more about this exciting opportunity or to apply online , click "Apply Online" to be directed to our careers page .

Interviews will commence prior to the closing date.

Vitaco is an equal opportunity employer. We encourage applications from individuals of all backgrounds and experiences .

Agencies please note: This recruitment assignment is being managed directly by Vitaco’s recruitment team . We will reach out to our preferred agency partners should we require additional talent options. Your respect for this process is appreciated.

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