Manager, Brand Communications

2 months ago


Auckland City, New Zealand Adidas Full time

Purpose & Overall Relevance for the Organization:
- This position plays a key role in the development and execution of the adidas Brand Communications strategy in New Zealand. Reporting to the Senior Manager, Brand Communications, PR & Media, the Manger, Brand Communications (NZ) will drive the ‘always on’ calendar for key brand and category activation moments in the local market.
The role will support and drive a range of marketing activities in New Zealand, including Brand Communications, PR, events, social, partner activation and retail (DTC). The role will be responsible for leading the local PR strategy, ensuring an always-on media approach and managing the local PR agency.- Key Responsibilities:
- Develop the local PR strategy for the New Zealand market, including building the agency relationship to manage always on PR and media storytelling
- Work cross-functionally with the Brand Communications team to manage and execute key campaigns and category moments in New Zealand, across Rugby, Outdoor, Originals, Running, Football and Sportswear/Training
- Work cross-functionally with Brand Communications, Digital and Sports Marketing teams to support partner activation and publishing for owned and partner social channels
- Support paid media activation in New Zealand, including asset development and execution
- Support retail (DTC) activation objectives including events and store launch plans
- Manage MAEX budget efficiently, following internal protocol
- Ensure brand guidelines are upheld across all executions of the brand activation
- Key Relationships:
- adidas Pacific Brand Activation (Sports Marketing, Digital Marketing & Omni-Channel Marketing)
- adidas Pacific CTC (Product Marketing)
- adidas Pacific wider business functions (HR, Customer Service, Finance, eCommerce, Retail)
- adidas Emerging Markets
- Agencies (PR, Brand Communications / Creative, Media)
- adidas Brand Partners (Clubs and Athletes)
- Knowledge, Skills and Abilities- Strong project management skills
- PR experience, prior experience in PR / local PR knowledge beneficial
- Knowledge of the paid media landscape
- Industry awareness and market knowledge
- Rounded marketing experience essential across the marketing mix (Brand, Digital, PR, etc.)
- Excellent interpersonal skills to collaborate in a cross-functional team
- Budget management experience
- Passion for sports
- KPI’s- Proven effective utilization of MAEX (Marketing Budget)
- PR KPIs (Media Reach and Brand Buzz)
- Brand Media KPIs (Unaided Awareness, Reach)
- Successful development and execution of New Zealand brand communications strategy
- Requisite education and Experience/ qualifications- University degree in business / marketing / communications
- 5-8 years of relevant work experience
- Brand Marketing knowledge, Consumer / PR activation experience and event management
- What’s on offer?
Remote Work Options
- Employee Assistant Programs
- Parental Benefits
- Employee Discount on adidas Merchandise
- How do I apply?
- Press the "Apply" button and follow the instructions

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

***
- JOB TITLE:
- Manager, Brand Communications - NZ- BRAND:
- LOCATION:
- Auckland- TEAM:
- Brand Management & Communications- STATE:
- AUK- COUNTRY/REGION:
- NZ- CONTRACT TYPE:
- Full time- NUMBER:
- 518473- DATE:
- Oct 24, 2024



  • Auckland City, New Zealand BNZ Full time

    **He Waka Eke Noa | Creating Great Together** If you have strong creative and strategic communication skills with an ability to influence people, we have an awesome opportunity for you! We are looking for an experienced Brand Communications Manager to be responsible for the development and delivery of our integrated brand communications, to our colleagues,...

  • Brand Ambassador

    6 months ago


    Auckland City, New Zealand Brand Spanking Full time

    **Join Our Team as a Brand Ambassador for Sensodyne!** Are you passionate about oral health and helping others achieve their best smiles? Do you thrive in a dynamic environment where you can interact with people and make a difference? If so, we have an exciting opportunity for you! **Position**: Brand Ambassador for Sensodyne **Schedule**: - Weekdays:...

  • Brand Ambassador

    2 months ago


    Auckland, New Zealand Brand Spanking Full time

    Brand Spanking is looking for outgoing, approachable, passionate people to join our team of Brand Ambassadors to help promote some of the best products on the market!About Brand Spanking: Brand Spanking is dedicated to creating meaningful connections between people and iconic brands. Our diverse client portfolio includes globally recognised names such as...


  • Auckland, New Zealand Brand Developers Full time

    Brand Developers Limited is an innovative and dynamic business and Australasia's leading Direct Response company, selling high demand products through TV, digital and retail channels. We are based in Takapuna with our core businesses being TV Shop & Thin Lizzy. We have an in-house marketing department that is responsible for everything creative, from initial...


  • Auckland City, New Zealand Fulton Hogan Full time

    Job Posting End Date September 2, 2024 Job Location Auckland Job Description Who are we looking for? About the role This is a unique position where you will get your hands in a lot of different responsibilities and projects growing your skills and knowledge in this field. This position requires creativity, attention to detail and excellent...

  • Brand Manager

    6 months ago


    Auckland City, New Zealand Bright Food Asia Pacific Pty Ltd Full time

    **Introduction**: About the Company At Hutchinsons we are passionate about bringing New Zealanders a World of Food. Established in 1914, we have a long track record in sourcing international and local food brands for New Zealanders to enjoy with friends and family. We provide the opportunity to support our brand partners and customers’ business growth in...

  • Brand Manager

    6 months ago


    Auckland City, New Zealand Bright Food Asia Pacific Pty Ltd Full time

    **Introduction**: About the Company At Hutchinsons we are passionate about bringing New Zealanders a World of Food. Established in 1914, we have a long track record in sourcing international and local food brands for New Zealanders to enjoy with friends and family. We provide the opportunity to support our brand partners and customers’ business growth in...

  • Brand Manager

    6 months ago


    Auckland City, New Zealand BNZ Full time

    **He Waka Eke Noa | Creating Great Together** If you have strong creative and communication skills with an ability to influence people, we have an awesome opportunity for you! We are looking for an experienced Brand Manager to be responsible for the development, maintenance and delivery of our One BNZ brand identity, to our colleagues, customers, and NZ,...

  • Brand Manager

    4 months ago


    Auckland City, New Zealand Barker’s Full time

    **Brand Manager - FMCG** Are you passionate about local brands? Do you have experience developing NZ brand Strategies? Do you thrive on creating innovative strategies to drive sales and growth? If so, Barker's has an exciting opportunity for you! At Barker's, we're continually exploring new and innovative ways of doing things and we've got ambitious plans...

  • Brand Manager

    8 months ago


    Auckland City, New Zealand The Creative Store Full time

    Our client is a New Zealand owned and operated business in the hospitality industry, overseeing two well-loved franchises. They are looking for a Brand Manager to lead the marketing strategy and champion the brand. The right person for this role will have a love of hospitality and an entrepreneurial spirit. You will understand the breadth of brand and...

  • Brand Manager

    7 months ago


    Auckland City, New Zealand Entain Full time

    Hello and Kia Ora! **Start your game in** At Entain Australia & New Zealand, the customer is at the centre of everything we do, As a Brand Manager within our team you will be curating an immersive brand experience that resonates with our target audience. As Brand Manager your purpose is to challenge the traditional betting experience in a fun & dynamic...

  • Brand Manager

    4 months ago


    Auckland City, New Zealand Vitaco Full time

    **Why You’ll Love This Role** - Lead NZ’s top sports nutrition brands - be at the helm of iconic brand Musashi, Athena and Balance. - Dynamic, fast-paced environment - thrive in this exciting role with development potential - Join a winning team in strong, high growth categories - Working from home options and flexible hours **Who We Are**: At Vitaco,...

  • Senior Brand Manager

    2 months ago


    Auckland City, New Zealand Lion Full time

    Panhead is a beer of few words. Stoic, confident, direct, honest. Doesn’t suffer fools or mince words. Born in Upper Hutt in 2013 and with legendary beers like The Vandal, Supercharger APA and Port Road Pilsner, Panhead it has grown to be an icon of New Zealand Craft Beer. We are currently looking for a **Senior Brand Manager** to join us. This is a great...

  • Brand Manager Kfc

    6 months ago


    Auckland City, New Zealand Restaurant Brands Full time

    Brand Manager - KFC About us: Restaurant Brands purpose is to be a thriving business built on brands that employees and customers love and trust. We have amazing global brands; KFC, Pizza Hut, Taco Bell and Carl’s Jr and have over 250 restaurants in NZ. We employee over 4,000 staff in NZ and serve over 60,000 customers a day! Restaurant Brands is listed...

  • Dyson Retail Manager

    7 months ago


    Auckland City, New Zealand Brand Spanking Full time

    Join the forefront of brand innovation with NZ's leading brand experience group. We proudly represent Dyson, a global pioneer in the latest technology, and we're seeking dynamic individuals to join our Auckland team. We're looking for vibrant, impeccably presented individuals with a passion for high-end brands. If you thrive on energy and embody...

  • Brand Manager

    6 months ago


    Auckland City, New Zealand Bupa Full time

    **Where you’ll make an impact** Based in our modern Newmarket office, this is a varied and exciting opportunity where you will manage key brand and marketing projects. This includes development and execution of integrated campaigns across multiple channels to deliver key metrics across brand awareness, brand consideration, lead generation and conversion....

  • Marketing Manager

    1 month ago


    Auckland, New Zealand Brand Collective Full time

    Brand Management (Marketing & Communications)Full timeAs our Marketing Manager, you will shape and execute strategies to elevate our brand in the skincare and personal care category. Your expertise will drive brand strategy, product launches, and line extensions, and you will play a key role in New Product Development and social media management.Key...


  • Auckland City, New Zealand Lion Full time

    Here at Lion we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments...

  • Junior Brand Manager

    3 months ago


    Auckland City, New Zealand Barker’s Full time

    **Junior Brand Manager - FMCG** Are you ready for the next step in your career? Passionate about local brands? Do you have experience developing NZ brand Strategies? Do you thrive on creating innovative strategies to drive sales and growth? If so, Barker's has an exciting opportunity for you! At Barker's, we're continually exploring new and innovative ways...


  • Auckland City, New Zealand Hind Management Full time

    **_About the Role_** We are seeking a highly motivated, talented and creative Brand Marketing Manager to join our team at Hind Management. As the Brand Marketing Manager, you will be responsible for developing and managing our brands, their execution and implementation through marketing strategies and activity that promote our brands and drive awareness,...