Senior Manager, Commercial Broadcasters

3 weeks ago

Auckland, New Zealand Nielsen Full time

Job Overview:
The Senior Manager of Commercial Broadcasters is responsible for overseeing and developing relationships with commercial broadcasting partners, maximizing revenue opportunities, and ensuring the effective implementation of commercial strategies across various broadcasting platforms.
Key Responsibilities: Strategy Development: Develop and implement strategic plans to grow commercial broadcasting revenue
Identify new business opportunities and potential partnerships in the broadcasting sector

Relationship Management: Build and maintain strong relationships with key commercial broadcasters and media partners
Serve as the primary point of contact for major broadcasting accounts
Proactively engage with key broadcasting stakeholders on commercial initiatives

Revenue Generation: Achieve revenue targets for commercial broadcasting partnerships that have been set
Negotiate contracts and agreements with broadcasters to maximize financial returns

Market Analysis: Stay informed about industry trends, competitive landscape, and emerging technologies
Provide insights and recommendations to senior leadership based on market analysis

Reporting and Analytics: Assist Nielsen Operations with analyses of data to support the rollout of key strategic projects
Provide support and guidance to colleagues delivering subscription reporting to the broadcasters

Cross-functional Collaboration: Work closely with other departments such as Operations, Legal, and Finance
Participate in cross-functional projects to improve overall business performance
Work closely with relevant platform departments to align on business opportunity and needs as the voice of the broadcasters

Innovation: Propose and implement innovative solutions to enhance commercial broadcasting offerings
Stay updated on technological advancements in broadcasting and explore their potential applications

Qualifications & Experience: Bachelor's degree in Business, Marketing, Communications, or related field
5+ years of experience in commercial broadcasting, media sales, or related areas
Proven track record of managing high-value client relationships
Strong understanding of the NZ broadcasting industry and current market trends
Excellent negotiation and communication skills
Analytical skills with the ability to interpret complex data and make strategic decisions
Proficiency in relevant software and tools (e.g., CRM systems, data analytics platforms)
Experience with analyses in Television Audience Measurement data

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