Marketing Manager

4 weeks ago

Auckland, New Zealand Auxo Software Full time

Parental Leave Cover Contract: through to December 2025
About Auxo Software:  For over three decades, Auxo has been passionately delivering superior software like?SAM,?Orion,?webSAM, and?Systime?for the Australasian automotive industry. And we've just launched Auxo Workshop – our new world-class SaaS offering
This is more than just business to us —it's a journey, one we've shared with thousands of loyal customers, some of whom have walked beside us from the very beginning. Our unyielding commitment to quality and service drives us, and has led SAM and Orion to power 50% of workshops and 40% of dealerships in New Zealand. In 2021, we embarked on a new chapter when we were acquired by the?Motor Trade Association (MTA)?– talk about being in good hands
Our vision is clear: to stand tall as the go-to automotive software supplier in Australasia.  
Role Overview We're looking for a dynamic, results-driven, all-rounder Marketing Manager to cover parental leave. Working in a small team, this pivotal role will create and execute our marketing strategy, with direction from our business plan, driving growth and building brand equity across all our products in New Zealand and Australia. 
We're after someone with a background in SaaS marketing, ideally having played a part in scaling up other Kiwi SaaS companies. You'll need a deep understanding of digital marketing and martech (we primarily use HubSpot, WordPress, and Intercom), along with a talent for refining systems and processes as we grow. Experience marketing to Australia is a bonus.
But it's not all about our new product, Auxo Workshop. You'll also be working with our heritage products—longstanding tools that remain central to our customers' success. So, you'll need to be comfortable flexing your skills across both new and established products.
This role offers a blend of strategic planning and hands-on delivery. You're a big-picture thinker who isn't afraid to dive into the details when needed. In our low-hierarchy, close-knit team, adaptability and a practical, get-things-done attitude will see you thrive.
Enjoy our flexible working: you'll spend some days a week at our Penrose office, where free parking awaits like a VIP pass, and you can also spend some days working from home.
What We Offer: Competitive salary  Flexible working arrangements (hybrid) A collaborative and supportive work environment The chance to make a real impact in a growing company  Key Responsibilities: Create, refine and execute the marketing plan: Evolve, adapt and implement the Auxo Software marketing plan to achieve company goals, including lead generation, customer acquisition, retention, cross-selling, up-selling, and awareness. Lead generation and nurturing: Create, manage and optimise lead generation campaigns across multiple channels, including email, social media, content marketing, events, and paid advertising. Digital marketing: Manage and optimise digital marketing campaigns, including SEO, SEM, and social media, to maximize ROI and drive traffic to our website. Oversee the creation of compelling content that engages our target audience (s), with support from the Marketing Coordinator.  Analytics and reporting: Track and analyse marketing performance metrics to identify trends, insights, and areas for improvement. Report on campaign effectiveness and ROI. Collaboration: Work closely with the sales, product, and customer success teams to align marketing initiatives with company objectives and ensure a slick, collaborative go-to-market strategy. Budget management: Manage the marketing budget, to achieve maximum impact. Qualifications:  Experience: 5+ years of marketing experience, with a proven track record of developing and executing successful marketing campaigns. Skills: Strong knowledge of digital marketing channels, lead generation, and marketing automation tools (e.g. HubSpot). Communication: Excellent written and verbal communication skills, with the ability to create compelling content for different audiences. Analytical mindset: Ability to analyse data, derive actionable insights, and optimise campaigns based on performance metrics. Team player: Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously. Creativity: A creative thinker with the ability to develop innovative marketing strategies and campaigns. Education: Bachelor's degree in Marketing, Business, or a related field.  Application requirements: Ready for the ride? Slam the brakes on boring applications Send in your CV and a snappy cover letter – bonus points for creativity. Get in the fast lane because we're reviewing applications on the fly – the sooner, the better. Craft a submission that truly shines. We're eager to see your masterpiece

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