Copywriter / Content Creator

6 days ago


New Plymouth, New Zealand Freeway Design Full time

About Freeway Design: At Freeway, we're a dynamic team with a wide range of skills and expertise across all marketing aspects. 
We're focused and hard working - but know how to have fun We're looking for a Copywriting Superstar to join our amazing team and develop upcoming campaigns so they reach their true potential 
Role Overview: We are seeking a creative and highly-capable Copywriter & Content Creator to produce exceptional-quality, engaging content that aligns with our clients' brand identity and marketing goals. The ideal candidate will have a passion for storytelling, a keen understanding of construction and design industries, and the ability to craft compelling narratives that resonate with key audiences.
You will work closely with our Marketing Manager and key team members to develop strategic content plans, and create exceptional customer experiences. You will thrive in a fast-paced, collaborative environment with a high-volume workload requiring quick turnarounds. 
Initially the work will involve Formsteel - a leader in Commercial buildings. Formsteel is at an exciting phase of growth - pursuing an ambition to be New Zealand's leading commercial and industrial building company. Formsteel is currently rebranding and redefining their market position. Copy and content creation will be imperative as part of this journey and will be focused on industry developers, specifiers and builders.
 
Key Responsibilities: Content Creation: 
Assist in developing content for various marketing channels, including the website, social media, email campaigns, case studies, press releases, brochures, and technical documents. Articles will align with strategic marketing goals and will involve some travel to gather content and stories.
Copywriting and Brand Storytelling: 
Collaborate with the marketing and sales team to tell Formsteel's brand story and write clear, engaging, on-brand copy for presentation decks, articles, video scripts, case studies, landing pages, email marketing, and promotional materials, focusing on Formsteel's unique value proposition. You will be required to have a deep understanding of the customer segments we serve and be able to adapt content to suit different customer journeys.
Digital Channel Management & Website Content:
Create, schedule, and manage social media posts across platforms, driving positive online conversations. Develop SEO-friendly content for the website, including blogs, landing pages, technical guides, and FAQs. Draft client communications and manage email marketing campaigns, including lead nurture programs, using marketing automation systems integrated with our CRM. You will work closely with the team to craft personalised, data-driven communications that guide prospects through the customer journey.
Collaboration: 
Collaborate with internal teams, including marketing, sales, product development, and technical experts, to gather insights and create accurate, informative content that is of interest to Formsteel's customers and stakeholders. Work with our external creative, digital and communications agencies to deliver the best possible content and campaigns to build awareness of the Formsteel business.
Analytics & Reporting: 
Track content performance using analytics and CRM tools and provide recommendations for optimising future content based on data insights. 
Skills & Qualifications: 3+ years of experience in copywriting, content creation, or a similar role. A creative mindset with exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different audiences and platforms.Deep understanding of B2B and B2C marketing strategies and an understanding of the construction and building industry, with the ability to translate technical information into clear, compelling content.Experience in construction is desired but not essentialExperience in creating SEO-optimised content, managing social media platforms, and developing content strategies.Skilled at drafting client communications and deploying them through a marketing automation system attached to our CRM.Strong organisational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.Excellent interpersonal skills and the ability to work effectively within a cross-functional team.Meticulous editing and proofreading abilities to ensure technical accuracy and brand consistency across all content.Confidence to present on camera or in front of customers.Proficiency in content management systems, social media scheduling tools, and Adobe Creative Suite.Bachelor's degree in marketing, journalism, communications, or a related field.
The successful applicant will create compelling content across our marketing channels. This role will play a pivotal part in shaping how we communicate brand stories, product offerings, and industry expertise. 
Why Join Freeway Design? Be part of a forward-thinking dynamic business that's in an exciting growth phase.Work in a collaborative, creative environment where your ideas and expertise will drive our brand forward.Opportunity to shape our clients' voice and influence how we engage with key audiences in the market.Competitive salary, benefits, and opportunities for professional growth.Marketing is based out of our New Plymouth office, but can be Auckland based for the right person. How to Apply: If you're a skilled writer with a passion for storytelling and creating content that resonates, we'd love to hear from you Please send your resume, portfolio, and a brief cover letter explaining why you're the perfect fit for this role.



  • New Plymouth, New Zealand Formsteel Full time

    Marketing Communications (Marketing & Communications) At Formsteel, we're at an exciting phase of growth - with optimised building systems and a relentless drive for innovation, we're shaping a future where large-scale commercial and industrial buildings are designed in days, built in weeks, and last a lifetime. As we embark on this journey, we are...


  • New Plymouth, New Zealand Formsteel Full time

    Marketing Communications (Marketing & Communications)At Formsteel, we're at an exciting phase of growth - with optimised building systems and a relentless drive for innovation, we're shaping a future where large-scale commercial and industrial buildings are designed in days, built in weeks, and last a lifetime.As we embark on this journey, we are rebranding...


  • New Plymouth, New Zealand Formsteel Full time

    At Formsteel, we're at an exciting phase of growth - with optimised building systems and a relentless drive for innovation, we're shaping a future where large-scale commercial and industrial buildings are designed in days, built in weeks, and last a lifetime. As we embark on this journey, we are rebranding and redefining our market position to further align...


  • New Plymouth, New Zealand Freeway Design Full time

    Marketing Communications (Marketing & Communications) At Freeway, we're a dynamic team with a wide range of skills and expertise across all marketing aspects.We're focused and hardworking - but know how to have fun!We're looking for a Copywriting Superstar to join our amazing team and develop upcoming campaigns so they reach their true potential!Role...


  • New Plymouth, New Zealand Freeway Design Full time

    Marketing Communications (Marketing & Communications)At Freeway, we're a dynamic team with a wide range of skills and expertise across all marketing aspects.We're focused and hardworking - but know how to have fun! We're looking for a Copywriting Superstar to join our amazing team and develop upcoming campaigns so they reach their true potential!Role...

  • Content Creator

    5 months ago


    New Zealand LawVu Full time

    LawVu is transforming the legal industry by providing the world’s leading and most loved platform for in-house legal teams. LawVu is a fast growing New Zealand software company with customers and employees around the globe, including in New Zealand, United States, Australia and Europe. Our legal workspace is a category creating software platform that is...

  • Senior Content Creator

    5 months ago


    New Zealand LawVu Full time

    LawVu is transforming the legal industry by providing the world’s leading and most loved platform for in-house legal teams. LawVu is a fast growing New Zealand software company with customers and employees around the globe, including in New Zealand, United States, Australia and Europe. Our legal workspace is a category creating software platform that is...


  • New Plymouth, New Zealand Theironslawfirm Full time

    Classification: Marketing, media & communications We are hiring woohoo!Join the Idyllic dream(y) team Would you like to have the best job in the world?Wait, what's that?Idyllic is looking for their new favourite creative, what a coincidence (wink).Idyllic is a bold and creative agency in Central New Plymouth.We are a team of passionate individuals who are...


  • New Plymouth, New Zealand Work Tech Full time

    Classification: Marketing, media & communications We are hiring woohoo!Join the Idyllic dream(y) team Would you like to have the best job in the world?Wait, what's that?Idyllic is looking for their new favourite creative, what a coincidence (wink).Idyllic is a bold and creative agency in Central New Plymouth.We are a team of passionate individuals who are...


  • New Plymouth, New Zealand Idyllic Full time

    We are hiring woohoo!Join the Idyllic dream(y) teamWould you like to have the best job in the world?Wait, what's that?Idyllic is looking for their new favourite creative, what a coincidence (wink).Idyllic is a bold and creative agency in Central New Plymouth.We are a team of passionate individuals who are well acquainted with each other's laughter, believe...


  • New Plymouth, New Zealand Idyllic Full time

    We are hiring woohoo!Join the Idyllic dream(y) teamWould you like to have the best job in the world?Wait, what's that?Idyllic is looking for their new favourite creative, what a coincidence (wink).Idyllic is a bold and creative agency in Central New Plymouth.We are a team of passionate individuals who are well acquainted with each other's laughter, believe...

  • Content Specialist

    5 months ago


    New Zealand COUNTDOWN NZ SUPPORT Full time

    Join one of Aotearoa's largest digital retailers on a 10 months fixed term contract - Competitive base salary + Bonus + Grocery discount card + other discounts on offer - Hybrid and flexible working with supportive team culture **Ready to make an impact? You’ll be joining a fun and supportive team that celebrates unique perspectives, successes as well as...

  • Campaign Manager

    4 weeks ago


    New Plymouth, New Zealand Victoryoncology Full time

    Vanguard 86Posted: 16 Feb 2024Location: New PlymouthWork Type: Full TimeClassification: Marketing, media & communications About Vanguard 86Vanguard 86 is a New Plymouth-based digital marketing agency specialising in inbound marketing. We work with businesses throughout New Zealand and Australia, helping them to create consistent data-driven content marketing...

  • Campaign Manager

    6 days ago


    New Plymouth, New Zealand Victoryoncology Full time

    Vanguard 86Posted: 16 Feb 2024Location: New PlymouthWork Type: Full TimeClassification: Marketing, media & communications About Vanguard 86Vanguard 86 is a New Plymouth-based digital marketing agency specialising in inbound marketing. We work with businesses throughout New Zealand and Australia, helping them to create consistent data-driven content marketing...

  • Networking Specialist

    5 months ago


    New Zealand Kiwi NZ Venture Limited Full time

    Networking Specialist **Sounds Like You**: - Planning, developing and organising advertising policies and campaigns tosupport sales objectives. - Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness, and effectively promoting the attributes of goods and services. - coordinatingthe...

  • Campaign Manager

    4 weeks ago


    New Plymouth, New Zealand Victoryoncology Full time

    Vanguard 86 Posted: 16 Feb 2024 Location: New Plymouth Work Type: Full Time Classification: Marketing, media & communications About Vanguard 86 Vanguard 86 is a New Plymouth-based digital marketing agency specialising in inbound marketing. We work with businesses throughout New Zealand and Australia, helping them to create consistent data-driven content...


  • New Zealand Cook Brothers Construction Full time

    **About Us** Starting from humble beginnings in Dunedin, Cook Brothers Construction has grown substantially over the last eighteen years. We currently operate across Southern Lakes, Canterbury, Otago and Auckland. We enjoy celebrating our success and believe it is important we do so. Our team, and our projects are a testament to the hard work and...

  • Qt Wellington

    4 months ago


    New Zealand QT Full time

    Marketing | Listed 01 May QT Wellington - Marketing & Communications Manager Location - New ZealandWork type - Full timeBrand - QT- About EVT- When you join EVT, you are joining one of Australia and New Zealand’s leading experience companies. EVT encompasses Entertainment businesses that excite every sense, Ventures driven by a passion for new...

  • Campaign Manager

    6 days ago


    New Plymouth, New Zealand Victoryoncology Full time

    Vanguard 86Posted: 16 Feb 2024Location: New PlymouthWork Type: Full TimeClassification: Marketing, media & communications About Vanguard 86Vanguard 86 is a New Plymouth-based digital marketing agency specialising in inbound marketing. We work with businesses throughout New Zealand and Australia, helping them to create consistent data-driven content marketing...

  • Campaign Manager

    6 days ago


    New Plymouth, New Zealand Victoryoncology Full time

    Vanguard 86 Posted: 16 Feb 2024 Location: New Plymouth Work Type: Full Time Classification: Marketing, media & communications About Vanguard 86 Vanguard 86 is a New Plymouth-based digital marketing agency specialising in inbound marketing.We work with businesses throughout New Zealand and Australia, helping them to create consistent data-driven content...