Content Creator

LawVu is transforming the legal industry by providing the world’s leading and most loved platform for in-house legal teams.

LawVu is a fast growing New Zealand software company with customers and employees around the globe, including in New Zealand, United States, Australia and Europe. Our legal workspace is a category creating software platform that is designed specifically for in-house legal teams. We’re backed by leading venture capital firms, including Insight Partners and Airtree Ventures.

LawVu’s marketing team is looking for a Senior Content Creator to play a vital role in developing content for both LawVu and InView (LawVu’s community) brands. The marketing team’s mission is to enable the professional dreams of our audience to come true, and this role is instrumental to us bringing this to life.

Working with the Senior Content Manager and the wider content and marketing team, the responsibilities of this role include developing and delivering predominantly written content as well as a range of other mixed media types to supplement and support LawVu’s content and wider marketing strategy.

LawVu and InView media types include written articles, videos, magazines, ebooks, whitepapers, infographics, and more.

This role is diverse in that you have the opportunity to research, analyse and critically develop thought leadership and SEO-driven content while also creating topical editorial, concept, and opinion pieces in collaboration with InView’s portfolio of contributors.

Ultimately, this role will be responsible for developing high-quality, thought-provoking, and engaging content that supports and drives LawVu’s strategic objectives including brand awareness, demand generation, and community growth.

Key Responsibilities
- Share in executing the content strategy and the supporting content calendar that speaks to our audiences and objectives throughout the marketing funnel
- Be a part of the team responsible for developing, creating, and maintaining core pillar pieces of content such as our Certification, InView magazine, and our annual In-house Legal Technology Report
- While this role is predominantly focused on producing written content, you’ll also have the experience and knowledge to leverage and develop content across a variety of other mediums and formats such as video, ebooks, blogs, infographics, whitepapers and more
- Quickly adopt and continuously reflect LawVu’s brand voice in your work
- Understand the purpose of effective SEO content writing and deliver content supporting LawVu’s SEO priorities
- Enhance your productivity and output by embracing (within guidelines) content-specific AI platforms and tools
- Prioritise and manage your time effectively - you’ll be a pro at managing your day-to-day business as usual tasks along with other projects on the go at once
- Find just the right word, and just the right emoji

Required Skills & Experience
- A portfolio of your own work including a variety of formats and styles
- 3+ years of copywriting/writing experience in tech, SaaS, B2B or in agency
- Ideally an LLB or BA degree
- Ideally, knowledge of in-house counsel, and the challenges that in-house legal teams face
- Ability to juggle multiple projects and effectively prioritise and manage your own time
- Sound research skills and in-depth knowledge of our audience and/or industry
- Ability to synthesize lots of information from a variety of sources
- Sound knowledge of or experience with Jasper AI or other marketing AI platforms
- Comfortable being autonomous and working with a remote team