Senior Digital Marketing Manager

3 weeks ago

Auckland, New Zealand Beca Full time

Senior Digital Marketing Manager About Us - Ko Wai Matou Beca is one of Asia Pacific's largest independent advisory, design and engineering consultancies.
After a century of operation, we have grown from a family-owned business to one of the most progressive, client-centric professional services consultancies in our region.
We have more than 4,000 employees in 25 offices around the world and have delivered projects in more than 70 countries.
Why Beca - He aha Beca 'Creative people together transforming our world' is our vision.
It reflects our culture, our aspirations and our purpose – to make everyday better.
We have four key values supporting our purpose – partnership, tenacity, enjoyment and care – and these sit at the heart of everything we do.
They are reflected in the way we work every day with each other and our clients.
Our clients are transforming communities and changing lives.
We are the problem-solvers – the thinkers, the creators, the planners and practitioners – who understand the vision of our clients and make things happen
As we progress through our second century, we're excited about the fresh talent we're nurturing, the innovative thinking we're developing and the connections we're forging.
Visit us at  The Opportunity - Te Kainga Rua The Head of Digital Marketing will be responsible for overseeing the development and execution of our digital marketing strategy.
This includes managing a team of digital marketing professionals, ensuring cohesive and innovative marketing campaigns across various digital channels, and driving online brand presence.
The role requires a strategic thinker with a deep understanding of website optimization, SEO, SEM, social media, email marketing, and content marketing.
The successful candidate will have a proven track record of increasing online engagement and conversion rates, along with strong analytical skills to measure and optimize campaign performance.
Additionally, the Head of Digital Marketing will collaborate closely with other departments to ensure alignment with overall business goals.
They will be tasked with staying abreast of industry trends and incorporating new technologies and methodologies to maintain a competitive edge.
This role demands excellent leadership, communication, and project management skills to effectively lead the team and drive successful marketing initiatives.
The ideal candidate will have a passion for digital innovation and a results-oriented mindset to continuously improve our digital marketing efforts.
About You - Te Rongoato You'll likely bring a proven track record in leading website strategy, design, optimization, and implementation initiatives.
With expert knowledge of user experience (UX), user interface (UI), and web design principles, you'll understand and assist with geo-targeting strategies, IP filtering, content localization, and multi-site management, offering ideas and insights on best practices.
You have a deep understanding of user profiling, segmentation, and data-driven content targeting, as well as extensive expertise in digital ad platforms like Google Ads and Meta Ads, along with ad tracking and attribution.
Experienced in landing page optimization, conversion funnel design, and creative testing methodologies for digital ad campaigns, you're also familiar with A/B testing, multivariate analysis, and optimization for personalized user experiences.
Your understanding of marketing automation platforms, CRM, CDP, and their integration with ad platforms, combined with proficiency in web analytics tools and modern analytical techniques, sets you apart in measuring campaign impact.
You're a problem solver with excellent project and stakeholder management skills, confident in managing and motivating cross-functional teams and external partners.
Your outstanding communication and presentation skills allow you to articulate vision and strategies effectively.
Our Commitment to You – To Matou Manawanui ki a Koe Experience in an exciting and successful business culture which respects and values all perspectives Opportunity to be part of our professional services firm contributing to the fabric of international communities Support for learning and development; our people have equal opportunity to build careers reflecting their abilities, passions and potential, where they feel they belong and can be their true and best selves Our employee-ownership model, providing equity opportunities to our people Encouragement of balance in each aspect of your life – flexibility, wellbeing and personal development Do we have your attention?
- Kua Kapohia Nga Whatu?
Our people set us apart.
If you'd like to join us, be at the forefront of change towards our next century and help Beca make everyday better, please apply online.

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