Social Media Executive

3 weeks ago

Auckland, New Zealand Zuru Inc. Full time

Do you love Trends & Social Media? Dive into the dynamic world of play and become our Social Media Executive
ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
Our globally recognised and award-winning brands in Toys include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. From our global FMCG, we have MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise
ROLE OVERVIEW
We are seeking a strategic and results-driven Social Media Executive to lead the development and execution of compelling social media plans and campaigns. This role will support our global brand marketing initiatives, new product launches, and retailer engagement. The ideal candidate will have a proven track record in social media management, with a strong focus on analytics, influencer relations, and trend analysis.
WHAT YOU'LL DO
Strategy Development: Create and implement social media strategies that align with overall global marketing goals, ensuring effective support for brand initiatives and product launches.
Campaign Management: Develop and oversee social media campaigns, ensuring they are engaging, on-brand, and optimized for performance across all relevant platforms. Communicate wins and learning cross-functionally.
Creator Studio Management: Drive the development and management of our Creator Studio program, collaborating with dynamic creators to produce authentic and engaging videos that showcase our products in appealing ways to consumers.
Performance Monitoring: Analyze and report on the performance of assigned social media channels using key performance indicators (KPIs). Provide insights on current trends and recommendations to inform future strategies.
Competitive Research: Conduct research on competitors and industry trends, sharing findings with the global marketing team to identify potential opportunities for growth and innovation.
Collaboration: Work closely with cross-functional teams, including brand marketing, product development, and analytics, to align social media efforts with broader marketing objectives.
WHAT YOU'LL BRING
Proven experience as a Social Media Executive/Manager or similar role, with a strong understanding of all major social platforms (Meta, TikTok, LinkedIn; bonus for X and Pinterest).
Proficiency in analytics tools and platforms, with the ability to interpret data and derive actionable insights.
Experience in budgeting and reporting related to social media initiatives.
Strong organisational skills and the ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Ability to work collaboratively in a fast-paced environment.
Ideal to have prior experience working in marketing or social media.
Ideally, you studied marketing or equivalent, and are passionate about learning more
You are a self-starter who is excited to always bring ideas to the table.
You are excited about the toy industry, trends, and everything social media.
You will be excited to contribute to our office culture (This is based in Freemans Bay, Auckland).
Sounds like you? Apply now or reach out to our Talent Team.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.
We recognise that ZURU's success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
Culture for Growth
Health & Well Being Benefits (including an onsite 24/7 gym)
Global Opportunities
Surrounded by an A Player Team
Competitive Remuneration
Furry Office Friends
Lots of fresh fruit, coffee, pals fridge and more
ZURU – Tomorrow Reimagined ZURU.com

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