Marketing Manager
3 weeks ago
Hine Marketing & Sales ManagerAbout Hine Collection: HINE is a purpose-built brand established in 2018 with a mission to empower women by helping them reveal their inner confidence through clothing, ensuring they feel seen and represented. As an Indigenous-owned brand created by women for women, we lead the way as the most size-inclusive and diverse activewear brand, stocking sizes XXS-8XL. Designed and based in Aotearoa, New Zealand, our products are shipped to customers worldwide.
Job Description: As a Marketing & Sales Manager at Hine Collection, you will play a pivotal role in shaping our brand's image and driving strategic marketing initiatives as we work towards growing as a global brand. You will be responsible for developing and executing comprehensive marketing plans to enhance brand visibility, drive sales, and foster customer engagement. Working closely with cross-functional teams, including design, sales, and product development, you will leverage your creativity and strategic insights to elevate our brand presence across various channels.
Key Responsibilities: 1. Develop and implement integrated marketing strategies to promote Hine Collection's products and enhance brand awareness.
2. Create compelling marketing campaigns across multiple channels, including digital, social media, print, and events, to effectively reach target audiences.
3. Lead the development of engaging content, including copywriting, photography, and videography, to communicate brand stories and product narratives.
4. Manage the company's social media platforms, including content creation, community management, and influencer partnerships, to drive engagement and growth.
5. Collaborate with the design team to ensure brand consistency and creative excellence across all marketing materials and assets.
6. Analyse market trends, consumer insights, and competitor activities to identify opportunities for growth and optimisation.
7. Track and measure the performance of marketing campaigns and initiatives, providing actionable insights and recommendations for continuous improvement.
8. Cultivate strong relationships with media partners, influencers, and industry stakeholders to amplify brand reach and presence.
9. Oversee the marketing budget, allocating resources effectively to maximise ROI and achieve business objectives.
10. Stay abreast of emerging trends and best practices in marketing, fashion, and luxury retail to drive innovation and maintain competitive advantage.
Qualifications and Skills: 1. Bachelor's degree in Marketing, Communications, or related field; MBA or equivalent qualification preferred.
2. Proven experience in marketing management, preferably within the fashion or luxury retail industry.
3. Strong understanding of digital marketing channels, including social media, email, SEO/SEM, and e-commerce platforms.
4. Excellent creative and strategic thinking abilities, with a passion for storytelling and brand building.
5. Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
6. Analytical mindset with proficiency in data analysis tools and techniques to drive data-driven decision-making.
7. Demonstrated leadership capabilities, with the ability to manage and inspire a high-performing marketing team.
8. Results-oriented mindset with a track record of delivering impactful marketing campaigns and achieving business objectives.
9. Passion for fashion, lifestyle, and sustainability, with a keen eye for design and aesthetic.
10. Flexibility to adapt to a fast-paced and dynamic work environment, with a proactive and solution-oriented approach.
How to Apply: If you are passionate about marketing, fashion, and driving meaningful impact, we invite you to join our team at Hine Collection. Please submit your resume, along with a cover letter detailing your relevant experience and why you are the ideal candidate for this role, to (email protected) Join us in shaping the future of HINE and making a difference in the world of inclusivity, style and sustainability with Hine Collection. We look forward to welcoming you aboard
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