Product Marketing Manager

11 hours ago


New Zealand LawVu Full time

LawVu is transforming the legal industry by providing the world’s leading and most loved platform for in-house legal teams.

Our aim is to make the lives of in-house legal teams and their business partners more productive and fulfilling. We are well on the way with some of the world’s leading global brands and the best in-house legal teams already operating on LawVu.

**The Position**

We are looking for an experienced Product Marketing Manager who will combine insights, product and customer expertise, standard methodologies, and creative thinking to influence product strategy and demand across the entire product life cycle.

This is a truly cross functional role where you will partner with product, growth marketing, sales, customer success, and other teams on a diverse range of go to market initiatives. You’ll have the opportunity to help establish a new Product Marketing function at an exciting time of growth and scale. You’ll be instrumental in building our product marketing content and assets and optimizing our go-to-market process.

Our HQ is based in Tauranga however this role can be based anywhere in NZ.

**Key Responsibilities**:

- Build and maintain a strong working knowledge of our product, core personas, competitive landscape and existing offerings to support sales enablement, product launch, and other go to market initiatives.
- Develop high impact value propositions, positioning, messaging, and content for use across different channels. This will include articulating the LawVu value proposition for key industry verticals and buyer personas to be used by the Sales and Marketing teams.
- Optimize the impact of product and feature launches with great messaging, collateral, storytelling and enablement.
- Develop content and programs that create great buyer and customer experiences.
- Communicate strategy and KPIs to stakeholders.
- Measure the impact of sales enablement and product marketing efforts over time, ensuring your work delivers results
- Build trusted relationships and gather feedback to continuously iterate and identify where additional resources, collateral, or processes are needed

**Required Skills and Experience**
- 2+ years of experience in Product Marketing, ideally in B2B SaaS environment
- Experience navigating global, high growth organizations and a self-starter who truly enjoys working in a fast-paced software start-up environment.
- Successful track record of building cross-functional relationships to inform, shape, and execute programs
- Ability to effectively position B2B products for growth in the market, appealing to a variety of personas and vertical industries
- Examples of high quality external and internal materials with pertinent feature, market, and competitive information and positioning
- Proven ability to plan strategically and deliver operationally in a flexible and pragmatic manner
- First class communication skills including the ability to confidently present ideas to multiple audiences. You should be very good at communicating as well as listening and have excellent written, verbal and visual communication skills.
- Strong project management and organizational skills.
- Focus on delivering results with a bias for action and a flexible, iterative approach.
- Writes and speaks fluent English

**Preferred Skills**
- Experience in legal industry/legal technology a plus
- Interest in leveraging market, customer, and competitive knowledge to help shape product and pricing strategies

**What sets us apart**:

- Monthly wellness allowance to use on whatever enables you to bring your whole self to work - gym membership, massage, childcare.. the list goes on
- Health insurance cover
- Extended paid parental leave
- Extra paid day off on your birthday
- Share options so you can have a piece of the pie
- Home office allowance set up for remote employees


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