Social Media Specialist
4 days ago
At Ballantynes, everything we do is about delivering an exceptional customer experience. It's our people and the magic they perform, that brings those exceptional customer experiences to life - whether those people are behind the scenes or ‘on stage’.
**About the role**
Reporting to the E-Commerce & Marketing Digital Team Leader, and working within the digital team, you will be responsible for creating and optimising content across our portfolio of social media channels.
You’ll be working with Meta Ads Manager on a daily basis. Your experience and expertise in social media advertising will come naturally - including audience segmentation, algorithm optimisation, ad execution and reporting. You will have a technical background with the capability to analyse data and identify objectives that aid in the continuing success of the Ballantynes webstore.
You will have outstanding creative and organisational skills, able to plan, write, design and target engaging content that motivates our customers to take action. We’re a busy team, so it’s critical that you have the ability to juggle and prioritise workloads and deadlines. Short form copy writing, design and an eye for detail is a given as is the desire to work within a high performing team.
Social Media is 24/7 and so are you - with a natural curiosity to check in on the performance of our posts and ads, you’ll be a notification guru, confident to respond to comments, messages and enquiries. You will have the flexibility and willingness to attend and capture evening/weekend events.
Social Media marketing is a critical growth driver for the Ballantynes brand and webstore, as such your ability to communicate insights from campaigns to inform the next is crucial. You’ll be all over the latest in the retail and online shopping trends with experience in creating campaigns to drive sales and brand awareness.
**Successful Applicant**
To be successful it is essential for you to have a proven track record in digital content production and digital social marketing, as well as:
- 3 years + experience in a similar social media marketing role, an agency background would be ideal
- Marketing Degree
- Working knowledge of Photoshop, InDesign, Premiere Pro and social managements platforms (Meta Ads Manager and Sprout Social or similar)
- A positive attitude - self-driven and collaborative
- An interest in fashion, beauty, or luxury products
- Excellent written English (copywriting and communication)
- An interest in photography or visual design is desired
In return you will enjoy a fun and supportive team to work with, working in a world-class department store with top quality products and staff discount throughout the store.
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