Brand Specialist

2 months ago

Christchurch, New Zealand IAG New Zealand Full time

Have meaningful impact as a Brand Specialist - State.

Join the largest general insurance group in Aotearoa New Zealand and Australia.

At State we’ve been helping New Zealanders with their insurance for more than 100 years. Part of IAG New Zealand Limited (known as IAG), we’re award-winning, earning Canstar’s 2024 Car Insurer of the Year and Outstanding Value - Car Insurance Awards, quality service awards, and recognition as one of New Zealand's most trusted insurers.

**Mō te Tūranga | About the Role**

Are you a marketing enthusiast with a passion for building compelling brand narratives? Do you thrive in a dynamic environment where your creativity and strategic thinking can make a real impact? If so, we have the perfect opportunity for you

As a Brand Specialist, you will play a crucial role in developing and executing our marketing plan strategies. You will be responsible for various marketing initiatives, including planning and executing above-the-line and below-the-line campaigns to drive brand awareness and customer engagement. Your efforts will help build our Customer Value Propositions (CVPs) and drive business outcomes.
- **Campaign Management**: Plan and execute above-the-line and below-the-line campaigns to drive brand awareness and customer engagement.
- **Product Propositions**: Develop and promote new offers and product propositions that align with our brand strategy.
- **Customer Acquisition and Retention**: Implement strategies to attract new customers and retain existing ones through targeted marketing efforts.

**Your key responsibilities will include**:

- Develop and deliver marketing plans to drive customer acquisition, retention, and increased share of wallet.
- Understand customer attitudes and behaviours to ensure our offers and messaging are relevant and motivating.
- Manage initiatives such as new offers and product propositions, as well as above-the-line and below-the-line campaigns to enhance our brand positioning.
- Monitor customer metrics and budgets to ensure objectives are met and provide a strong return on investment.
- Collaborate with key agency partners to deliver high-quality marketing activities.
- Embrace a test-and-learn approach to optimise marketing strategies.

This is a permanent full-time position with hybrid working conditions, available at any of our IAG offices across New Zealand, with a preference for those located in Auckland.

**Ōu Pūkenga | About You**

To be successful in this role you’ll bring with you the following skills and experience:

- Insightful - ability to build deep understanding of customers, competitors and market to unlock opportunities using both qualitative and quantitative data.
- Ability to influence colleagues’ and customers’ thinking and behaviors by providing fresh and meaningful insights.
- Proven project management skills with a track record of successful marketing initiatives.
- Commercial acumen with the ability to analyze customer and business metrics and provide clear, actionable insights.
- Enables supplier partners to deliver their best work by setting clear expectations and providing quality feedback.
- Collaborative team player with excellent stakeholder management skills.
- Agile and adaptable to change with a proactive mindset.
- 5+ years marketing or related business experience.

Applications close Monday, 4 November 2024 at 11:59pm.

**Mō mātou| About us**

At State you’re not just part of one brand, you’re part of a large purpose-led Trans-Tasman group called IAG, dedicated to making your world a safer place.

IAG is the largest general insurance group in Aotearoa New Zealand and Australia. We’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest.

You’ll know our brands - AMI, NZI, State Insurance, NRMA Insurance, CGU, WFI and ROLLiN’ to name a few. Together they turn our IAG purpose of making your world safer into action by helping, supporting ambitions and making insurance accessible.

We acknowledge Tāngata Whenua in Aotearoa and are committed to growing Māori prosperity and well-being in Aotearoa through He Rautaki Māori (IAG’s Māori Strategy).

We celebrate unique viewpoints shaped by life experiences, cultures and passions. We expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual.

We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter, including women in senior leadership, Indigenous empowerment and creating inclusive environments. We’re proud to be an accredited family-friendly workplace and are committed to being a safe and supportive space for all our employees. We do this because we’re ready for you.

All this shows up in what we

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