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Digital Marketing Specialist

1 month ago

Christchurch, New Zealand KiwiRail Full time

**Kia Ora**

**We’re going places. Are you?**

Great Journeys New Zealand (GJNZ) operate some of New Zealand’s most iconic Tourism experiences and Interregional commuter trains - The TranzAlpine, Coastal Pacific, Northern Explorer, Capital Connections and Te Huia services. Over recent years we have been embarking on transformational change regarding how we offer unique experiences to domestic and international visitors. Originating from scenic train travel, we now offer Scenic Day Trips, Short Breaks & fully guided multi-day tours.

We have an exciting opportunity for a motivated, flexible **Digital Marketing Specialist** on a** permanent, full-time **basis. This role could report to our Wellington, Christchurch or Auckland offices.

**What you’ll do**
- Marketing campaign execution and automation
- SEM & PPC advertising
- SEO
- Website and social media management and development
- Grow online presence, increase engagement and sales conversions
- Content, creation / development and delivery of Digital social campaign strategy
- Analytics and data management
- Copywriting
- Collaborative working with marketing associate on content creation

**What you’ll need**
- 2 years digital marketing experience
- Marketing qualification
- Experience implementing digital strategies that increase sales and ROI
- Experience delivering campaigns to budget and KPI’s
- Experience with key social media platforms
- Digital conversion skills and experience
- Content writing experience (desirable)

**What you’ll get**
- Excellent salary package
- Hybrid working options
- A fantastic team culture
- A diverse, energetic workplace
- A strong Zero Harm policy to keep you safe

**Why KiwiRail?**

If you’re ready to go places, we’re ready to take you there.