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Associate Brand Manager

4 months ago

Auckland City, New Zealand Pfizer Full time

As part of the mRNA marketing team, this role will be responsible in conjunction with the Senior Brand Manager (SBM) and Cross-Functional Team (XFT) for designing and executing the brand strategy of Comirnaty in New Zealand, including the pre-launch and launch of new mRNA vaccines in the future.

Whilst the role reports to the mRNA/antiviral Lead for ANZ, the day-to-day guidance will come from the Senior Brand Manager in New Zealand.

What You Will Achieve

This role will be responsible for assisting with the development and implementation of marketing programmes to deliver against the various brand strategies. This may include sales materials, educational programs, communication pieces, omnichannel and other defined projects that will deliver key milestones for the continued use of Comirnaty in New Zealand including the commercialisation. This role is also responsible for assisting in developing brand strategies, tactics and omnichannel planning and deployment as well as developing the operating plans for Comirnaty.

How You Will Achieve It
- Assists in the commercialisation of Comirnaty
- Assists in implementation, including channel plan and customer facing colleague (CFC) requirements
- Leads in the web-site updates, GCMA jobs
- Integrates and shares information/ customer insights to discover value
- Assists with the brand story based on the synthesis of all available information
- Continuously discovers customers behaviour patterns and underlying motivation and applies to insights to unlock value for customer and Pfizer
- Utilises primary, secondary, quantitative, and qualitative research to answer business questions
- In collaboration with BAI plans market research needs
- Shares actionable insights and best practices across the globe via Glocal
- Up to date and in-depth knowledge of market, competitors, portfolio and therapeutic area.
- Assists with the creation and development of all brand materials
- Collaborates with cross functional team members in the OP process and in the Omni-channel planning process
- Consider roles and needs of multiple stakeholders when making tactical recommendations
- Assists with the translation of marketing and omni-channel/tactical plans into specific tasks with measurable outcomes
- Overseas all compliant and legal aspects of tactics
- Assists with the development of CFC communication plan based on omni-channel plan
- Assesses opportunities based on market/ brand potential
- Partners with procurement to select suppliers
- Plans and manages brand spend

Qualifications:
Must Have
- Previous commercial experience with demonstrated results.
- A track record of performance excellence supported by recent performance reviews.
- Existing marketing skills including digital experience. Tertiary marketing qualifications (completed or underway).
- Team engagement: Excellent communication skills with an ability to respond with professionalism in verbal as well as written communications. Able to interact, influence and work effectively with all levels of management.
- Demonstrated ability to work across departments and with vendors/agencies.
- Makes good decisions based on a mixture of analysis, wisdom, experience and judgement in a timely manner. Holds self accountable for achieving results within defined timelines
- Encourages others to act within culture, values and mission

Work Location Assignment: On Premise

Marketing and Market Research

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