Marketing Executive, Card Member Engagement

6 months ago

Auckland City, New Zealand Amex Full time

**You Lead the Way. We’ve Got Your Back.**

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Join #TeamAmex and let's lead the way together.

American Express is a market leader in rewards, loyalty and data led marketing. We pride ourselves on delivering an exceptional Card Member Experience which involves a comprehensive marketing program including content, social, digital and physical marketing experiences. We are seeking an innovative marketer who can develop and execute strategy to deepen engagement with our Card Members in New Zealand. The position will also execute marketing campaigns across the NZ product portfolio including our Air New Zealand cobrand and proprietary Membership Rewards programmes.

Reporting to the Manager, Consumer Product & Marketing NZ, this role will develop and execute campaigns across loyalty and benefits, understanding and activating coverage and Amex Offers. This role works closely with industry leading marketing teams across American Express both locally in NZ, as well as in Australia and internationally.

This position is ideally suited to a motivated individual with an ability to manage multiple projects at one time and who is energized by challenging the status quo and has a passion for customer-centric marketing. This role is based in our Commercial Bay Office, working flexibly between the office (3 days) and remote environment best suited to you.

**Key Responsibilities Include**:

- Execution of Card Member marketing campaigns, utilising digital, social, DM, eDM and other below the line channels to deepen engagement.
- Offer set up and communications support for Amex Offers - an innovative and highly targeted spend incentive and merchant offer platform.
- Membership site content management - amex.co.nz.
- Driving growth in awareness of American Express acceptance across New Zealand.
- Supporting product management, change and benefit reinforcement communications.
- Regular consultancy with the broader NZ team, Australian based marketing teams, central US & UK teams, and creative agencies.
- Collaboration with internal teams including product, marketing, legal and compliance to influence, gain alignment and drive results.
- Deliver campaign analytics, insights, and testing channel innovation.

**Experience & Qualifications**
- Results oriented with excellent organizational skills
- Dynamic, positive, and energetic attitude and work ethic
- Experience in managing multiple projects simultaneously - uses project management skills to deliver to critical timelines and with excellent attention to detail
- Autonomous style suited to working in a flexible office environment
- Experience working with a varied marketing mix (digital & print / BTL & ATL)
- Knowledge of American Express Card products, services and benefits
- Team player who is flexible & maintains a positive attitude even during shifting priorities
- Tertiary qualifications preferably in marketing or business
- Strong written and verbal communication skills
- Strong analytical, creative, and problem-solving skills
- Budget management experience

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depen

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