Digital Operations Specialist
1 day ago
Digital Operations Executive - OMG NZ
**Job Description**:
Overview
This role is part of the OMG Digital Operations team. The Digital Operations Executive is responsible for executing implementation, ensuring quality assurance and delivery of digital advertising campaigns.
Be a key member of the Operations team; responsible for the effective execution of all digital campaigns across Omnicom Media Group's varied client portfolio.
The role includes campaign creation, creative testing & troubleshooting, ad-trafficking, campaign implementation and campaign optimisation. You will also play a crucial role in supporting data operations and BI setup and analytics across all earned, owned & paid digital media channels.
Working as part of the Digital Operations team and alongside the wider digital teams covering Digital, Social, Programmatic, Technology and Analytics; your role will see you liaise with various parties within the digital spectrum; digital account managers, creative agencies, digital publishers, platform specialists, whilst maintaining continued collaboration with your colleagues to ensure best practices are observed.
Key Responsibilities
Digital Advertising Campaigns
- Interpret digital media plans and instructions from our ticketing system
Work with trafficking teams to set up and create campaigns - Smooth implementation, ad-trafficking and ad-management of all online advertising campaigns
Managing received creative assets - Timely delivery of all creative materials and their compliance with publisher specs and brand policies
- Quality assuring work before being sent off to client team/publishers
- Troubleshooting tracking pixels, creative issues, delivery discrepancies, etc
- Support as needed with technical issues for solutions and testing integrations
Digital Operations Team
- Learning the basics of agency ad servers/tech partners
- Adding and improving the Ad Operations knowledge base learning
- Maintaining current ticket status of assigned tasks
- Monitoring of live campaigns and flagging any anomalies
- Help build and develop the Operations team
Internal Agency Team
- Commitment to foster teamwork/collaboration working with all agency & specialist teams
- Effectively communicate with relevant teams and that their expectations are managed
- Proactively raise issues and flag areas of uncertainty with a strong problem-solving mindset
Takes full accountability of all tasks aligned to the agency operations/campaign process
Reporting Lines
This role will report directly to the Head of Digital Operations.
Competencies
- A high interest in digital media and marketing technology
- Understanding of consumer media data and marketing tech landscape
- Ability to collect, structure and analyse data
- Desire to break new ground and build solutions from the ground up
- Excellent prioritization/decision making skills
- Strong troubleshooting abilities and a high attention to detail
- Positive outlook contributing to team culture and cross-agency collaboration/integration
- Takes ownership/proactive approach of own learning & development in skills within specialism & outside specialism - AdOps, Data, BI, Analytics, SEO, SEM, Programmatic etc
Experience and Qualifications
- In an ideal world, you will have experiences or knowledge within digital, media and advertising agencies or marketing technology business
- Knowledge of ad serving and digital delivery systems such as Google Marketing Platform (Campaign Manager 360), Sizmek (Amazon) and Flashtalking would be an advantage
- Good analytical skills, solid logical reasoning, strong written and verbal communication
- Basic to Intermediate Excel skills and use of Microsoft Office Suite
- Some knowledge of JavaScript and HTML would be an advantage
This role description details the accountabilities that shape the performance expectations of the role. Individualised KPIs will be set by your Line Manager.
No recruitment agency solicitation please.
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