Digital Campaign Specialist

1 week ago

Mangere, New Zealand Foodstuffs North Island Full time

**About the role**

We have an amazing opportunity, come and join our team as a Digital Campaign Specialist in the New World Marketing and CX team. In this role you will be responsible for developing digital campaign plans, working closely with the marketing team, to deliver superior customer experiences that drive sales and engagement. Digital touchpoints include: web, app, eDM, Social, Digital Display, SEM, Digital billboards, Programmatic, Local Area Marketing, YouTube, Pinterest and Tik Tok.

You will lead the briefing, creation, launch and ongoing optimisation of digital content and assets for New World’s digital channels, based on customer insights and digital behaviour. Whilst ensuring all is executed to a high production, technical best practices, and informed by SEO requirements.

**About you**

You’ll have a background in digital marketing campaign development, digital content creation, CMS experience and media management. You’ll bring with you a good understanding of digital marketing metrics and an understanding of how to turn insights into successful campaigns that drive results. You’ll be comfortable using various technologies including CMS, creative tools and production techniques and used to a fast paced environment. You must have a great eye for detail and most importantly you’ll be a team player with great interpersonal skills who’s always looking at what’s possible.
- 3+ years of digital marketing experience, designing and writing content for digital channels or media
- Experience using and delivering data-driven experiences via enterprise-level marketing technology (CMS/experience management, marketing automation, ad tech etc)
- Experience collaborating with a range of delivery partners - from creative to technical. Experience managing and improving efficient effective business processes to deliver high quality outputs and outcomes.
- The ability to interpret and critically assess digital marketing and media metrics and measures
- Confidence with HTML and CSS and creative tools (e.g. Photoshop)
- Demonstrable understanding of Google Analytics implementations and experience turning marketing performance insights into improved experiences for customers
- Direct involvement in e-Commerce and/or performance marketing activities with a focus on testing, conversion and usability - preferably in a retail or FMCG environment
- Meticulous planning and time management skills -able to manage multiple projects simultaneously in a fast-paced, deadline driven environment.
- Highly efficient and with robust processes to quality assure the work
- Experience developing integrated communications and working with creative and media partners to deliver great work.
- An understanding of UX and UI and how this influences customer behaviour

***

**About Us**

Foodstuffs is privileged to have some of New Zealand’s best and most trusted brands that connect with customers across the country every day. We are 100% New Zealand owned and operated, with two regional co-operatives and a central ‘centre of excellence’ leading national marketing, brand and customer experience strategies and activities. We partner with the broader business to ensure the creation of winning brands through customer experience design, actionable insight and rich data intelligence.

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