Marketing Manager
1 week ago
**About The Company**:
***
We are proud to be partnering with a global and well known FMCG brand that specialises in energy drinks. The business produces a wide array of lifestyle drinks that are enjoyed by consumers all over the world.
The business takes a unique approach to marketing, focusing their resources into sponsoring various pro athletes, musicians, and action sporting events. This approach helps them maintain their brand identity and culture that is the essence of what the business represents.
The business now needs an energetic and collaborative Marketing manager who is eager further grow the brand and maintain the businesses strong positioning in the FMCG sector.
**About the Role**:
***
The Marketing Manager, in Partnership with the Senior Marketing Director - Oceania, commercial team and wider marketing team, will develop, manage, and execute the strategic direction of the brand across NZ. The role will take ownership of creating, planning, managing, and executing all marketing events and programs as per the annual marketing plan within specified timelines and budgets.
Key challenge of the role will be adapting to the nature of successfully managing a strong brand with good growth projection, and not only maintaining but accelerating this. Another challenge will be adapting an FMCG environment & global business. Key purpose of the role is assisting the business in essentially steering the growth of the brand from an equity perspective, and successfully working hand in hand with the commercial team to deliver key plans for the brand, enabling this to happen.
**Role Scope**:
- **Consumer and Trade Promotions -** Work with Distributors and HQ to develop cost effective promotional platforms that drive trade wide executional scale, product trial, brand awareness and sales volumes.
- **Event/Sponsorship execution-** Negotiate and execute events and sponsorships at all levels based on relevance to key marketing platforms and marketing budget versus clear ROI analysis.
- **PR/Digital Leverage Programs** - Drive PR and Digital Leverage Platforms to ensure all Event/Athlete spend are maximized through to touching core target consumers to recruit new drinkers and maintain brand adorers.
- **Social Media -** Grow social media Fans in Facebook, Instagram & Twitter trough different activities or promotions in consultation with our global digital experts.
- **Branding-**Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing according to Branding Guidelines.
- **Relationship development **- Entrench yourself in the local sport & culture scenes relevant to key targeted consumers. With local network of opinion leaders, develop new ideas that bring the brand to life.
**About You**:
You will be able to demonstrate the following skills, knowledge & experience:
- **Personality & Culture Fit - **You’ll have great energy, motivation & spark. You’ll be someone that can adapt to the sports & events the brand associates with and sponsors. You will be a team player & collaborative, working hand in hand with the commercial team to achieve desired outcomes. You’ll be kind of person that takes others on the journey with you.
- **Attitude - **You’ll be tenacious, positive, with great integrity and commitment to the brand and wider team, always motivating them and pushing the brand forward
- **Experience - **Will have a proven track record of successful growing a brand utilising various/similar channels in the sporting or FMCG realm. Highly preferred if you have a lifestyle and/or consumer driven marketing background. Must have a strong Brand Management background.
- **Problem Solving Ability & Adaptability - **You’ll have strong ability to adapt to a fast-moving work environment and have a proven track record of influencing stakeholders to get outcomes over the line with solid ability to manage expectations.
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