Product Marketing Specialist

3 weeks ago

Freemans Bay, New Zealand ezyVet Full time

Tweet Tweet (That's bird for hello from us here at ezyVet)

Are you ready to leave your current nest for a bigger tree? Are you ready to fly to new heights and take your career to the next step? Well we may have something that'll get your wings ruffling with excitement.

We provide the **premium cloud-based practice management software solution** to veterinary businesses around the world. The **ezyVet** software helps our customers manage their clinics, specialist centres, hospitals or universities in intuitive and innovative ways giving them more time and the tools to better care for our furry friends. We also build careers for those who have a hunger to grow themselves and ultimately the success of the company.

We're looking for a one of a kind **Product Marketing Specialist** to help us develop go-to-market strategies for new features and partnerships to boost adoption of ezyVet and maximize revenue. We're looking for the 'glue' that binds our product strategy to the tactics we need to drive success in sales and marketing. You can unpack your tool kit of customer insights, internal data, market research and competitive analysis to craft messaging, positioning, competitive differentiation, and go-to-market strategy. Working closely with our customers, product owners, partnership managers, developers, and other stakeholders you'll ensure readiness and successful product and partnership launches.

**Own our Product Marketing by;**
- Working closely with our Product Marketing Manager to develop the go-to-market strategy for new features and partnerships.
- Assist with the delivery of cross functional go-to-market plans and be the glue between marketing, product and the rest of the go-to-market team.
- Undertake competitor and market analysis to understand ezyVet's competitive position and collaborate with product owners to ensure we build features that lead the industry and best meet our customers' needs.
- Work with customers, product owners, designers, dev teams and other stakeholders to form a deep understanding of customer problems.
- Produce and deliver enablement tools and resources to support our sales & customer success teams to effectively sell ezyVet and our partner solutions.
- Inform and execute campaigns which leverage ezyVet's value proposition inspiring veterinary businesses to adopt ezyVet and driving an increase in customer satisfaction.
- Develop and evolve market segmentation for each product and partnership offering.
- Represent the company with virtually any audience to explain the customer-led benefits of ezyVet and our Partnerships.

**What you'll need;**
- Demonstrated track record of success launching new products to market and driving adoption.
- Hustle, grit and determination to get the best outcomes.
- Initiative and the ability to work autonomously, the champion of your own success.
- Eager to influence and build relationships.
- Outstanding written skills and public speaking capability with a focus on polish and attention to detail.
- Ability to be assertive when required in order to drive action.
- Experience managing cross-functional projects, working with external commercial partners, managing people directly and indirectly, and delivering to deadlines.
- Familiarity with Google Analytics, Wordpress, App Store, HubSpot and Slack would be beneficial.
- Exceptional ROI-tracking skills, ability to prove what is - or isn't - working.
- Experience in SaaS, technology and/or Veterinary is a real bonus.

ezyVet is growing at a fast pace, no two days are the same and no manual exists that will tell you what to do. If you're a self-starter, team player and want to be a part of building something great, then we'd love to hear from you. Reap the rewards of a fast-growing, global company and achieve more than you ever thought possible.

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