Marketing Manager
2 weeks ago
AIA New Zealand is a leading life insurer with almost 40 years’ experience in the New Zealand market and is part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group. With a unique customer value proposition focused on life, health and wellbeing, AIA New Zealand’s purpose is to make a difference in people’s lives.
The opportunity:
Are you a customer centric marketing professional with a passion for data-driven engagement, exceptional experiences and delivery efficiencies? If so, we have an incredible opportunity for you to take your skills to the next level
Join a collaborative, high performing, talented Marketing team as Marketing Manager - Customer Value & Automation, with an important role to play in reimaging how we engage with our customers, ensuring we deliver good customer outcomes across the lifecycle.
In this high impact role, you'll be responsible for co-defining and executing fully integrated customer engagement strategies that set the bar in our industry.
Leveraging all touchpoints to deliver personalised and targeted communications across the lifecycle; you’ll deliver business ROI whilst demonstrating our deep understanding of customer needs and supporting customers to live Healthier, Longer, Better Lives.
You’ll work with the business to identify, size, prioritise and manage large projects, collaborating with key stakeholders and vendors to create envy in the market.
We're looking for someone with:
- Demonstrable experience leading successful engagement initiatives in large organizations- Proven experience of specialist marketing functions particularly CRM and Marketing Automation; Salesforce Marketing Cloud would be advantageous-
- Ability to translate business ideas into tangible solutions with detailed requirements and measurable ROI- Experience in dealing with complex products, with large and diverse customer bases- Great energy, tenacity and problem-solving skills.
If you have a successful track record of delivering market-leading engagement strategies and tactics, teemed with a wealth of experience in direct marketing, BTL channels, CRM, and marketing automation, we want to hear from you
Together we can make a real difference in the lives of our customers.
Why choose AIA:
At AIA, we’ve made a promise to help people live Healthier, Longer, Better Lives and it starts with our own people.- Training and development to build on your current skills- Career development through internal mobility opportunities- Awesome health and wellbeing initiatives, including AIA Vitality- Additional leave days to recharge yourself- Supportive and inclusive managers- Flexible working arrangements
Recruitment Agencies: Our Talent team does not require any recruitment agency support.
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