International Marketing Lead

3 months ago

Auckland City, New Zealand University of Auckland Full time

**Company Description** The University of Auckland | Waipapa Taumata Rau**

The University of Auckland is Aotearoa New Zealand’s highest ranked university and the country’s largest research institution. Employing over 9,000 staff supporting over 46,000 students, we are one of NZ’s largest and most diverse employers. The university is a comprehensive research-intensive institution with eight academic faculties and 11 service divisions, creating an evolving and dynamic organisational culture that values excellence, respect, and a commitment to service.

Our International Office is responsible for leading the University’s internationalisation activities, including international student recruitment, profile and reputation-building activities, international partnership development, transnational education, and global mobility programmes.
**Job Description** The opportunity | Te Whiwhinga mahi**

As the **International Marketing Lead **you will lead brand creation and growth initiatives, championing innovative initiatives that elevate brand presence and drive impactful campaigns. This role requires a deep understanding of market trends, customer insights, and creative storytelling to craft compelling narratives that resonate with our diverse audiences.

You will drive our international marketing activities with the support of your team of four marketing specialists to achieve our brand, recruitment, diversification, and wider internationalisation goals. You will be tasked with increasing brand awareness, quality lead generation and meaningful engagement to support international student recruitment via direct channels (B2C) and through our agents, institutional partners, etc (B2B).

For more detailed information, please refer to the Position Description.

**About the team | Mō tō mātou rōpū**

The International Office contributes to how the University articulates, executes, and maintains its international ambitions and aims to significantly impact the global higher education landscape to further the University’s interests in teaching, research and outreach for the benefit of all our communities.

You will manage a team of four marketing professionals and work closely with external marketing agencies, other marketing teams and senior stakeholders from across the University.

**About you | He kōrero mōu**

This is a position that requires someone who enjoys the energy of a busy team with a large variety of stakeholders and responsibilities. No two days are alike, and as we look to operationalise our new internationalisation framework, there is much to do.

While the team does operate more like an in-house agency, you will also oversee a diverse range of external agencies, ensuring that all initiatives are executed efficiently and effectively, achieving our goals.

You will be accountable for crafting compelling creative briefs across all channels. Your guidance will ensure that our concepts are on-brand, messages are clear, and customer journeys are seamless and engaging.

Continuously enhance our ways of working by streamlining processes and fostering collaboration between external and internal stakeholders to provide marketing thought leadership and deliver service excellence.

**We are seeking | E rapua ana mātou**
- Relevant marketing experience, preferably working with international markets.
- Experience in developing and executing marketing plans over a 1-3-year horizon.
- Demonstrable digital and content marketing experience.
- Financial management skills including budgeting and optimisation.
- Experience managing external agencies and briefing creative teams.
- Experience leveraging customer insights to derive a plan and inform activities.
- A demonstrated ability to communicate and influence effectively with all levels of team across a complex matrix operating model.
- Demonstrated ability to provide leadership and supervision to motivate, develop, empower, and coach staff to excellence in work performance, client service and the achievement of international marketing goals.
- Comfortable with many things on the go and driven by making a positive impact, you demonstrate a continuous improvement mindset.
- Project management & agile mindset/experience an advantage.
- Tertiary qualification, preferably in marketing or relevant equivalent experience.

**What we offer | Ngā āhuatanga kei a mātou**

We offer you the opportunity to be part of a dynamic, world class educational institution located in one of the world’s most liveable cities. We foster an environment that enables your natural abilities and rewards your hard work.

Our commitment is to provide a supportive working environment with benefits that include:

- A 37.5-hour work week.
- Up to 6.75% company superannuation scheme.
- A competitive salary with five weeks annual leave and the option to buy and sell additional leave.
- Flexible employment practices, including working from home and adaptive working hours.
- A leading and in

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