Brand Manager
3 weeks ago
Brand, Retail and Digital marketing - 2* NZ skincare brands
- Strategic and data driven brand and product marketer
- Amazing supportive team, growth opportunities, flexi hours
This is an amazing opportunity to work within a well known New Zealand owned, international skincare brand. Work with the brands Murad and Skinsmiths
Create strategy across brand, digital, eCommerce and retail marketing.
Working in both the eCommerce and retail/clinic space, you will lead the brand and product marketing strategy.
It's one of those roles where you will be a marketing generalist, but your strength is in the brand and product marketing areas.
The marketing team is growing, and you will be working closely with key stakeholders including in product, web dev, the key digital agency partner and the retail teams. So you will have plenty of support.**
**Your job will be to**:
- Develop and implement marketing strategies and plans to communicate our products to customers and retailers. (NZ Market)
- Lead market research, product launches, pricing and packaging, develop communication and market positioning
- Establishing and developing new product ranges and channels
- Enhance eCommerce sales
- Identify opportunities within audience segments
- Manage and facilitate the full customer journey for the brands across all digital and retail touchpoints.
- Work with the team to create a brand vision for the future
- Budgeting, forecasting and supply & demand management for the skincare brand
**What you need**:
- A Bachelor’s degree in business, marketing or similar
- 5+ years experience working in marketing - specifically launching products online and eCommerce management
- Experience working with Shopify and Google Analytics
- Experience managing marketing budgets
- Experience managing marketing and digital agencies
- Experience developing and overseeing digital marketing strategies such as consumer journeys and marketing funnel activity
- A strong marketing and digital marketing background, including understanding of relevant MarTech
Salary 85-100k plus generous perks/incentives.
Work in a gorgeous office with parking. Flexible work hours can be discussed.
**Whats in it for you**:
This role is ideal for someone working in marketing within a consumer brands. Someone who is keen to step up and take a lead brand and product role, and learn from excellent people in the online retail and product space.
You will be working closely with the Group Marketing Director in NZ, an excellent place to develop your career.
Oh you will have access to skin treatments and skincare allowances/savings
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