Head of Digital

4 weeks ago

Auckland City, New Zealand Kami Full time

**About Kami**
Kami is not only an award-winning education startup based in Auckland, New Zealand, but a
thriving organisation filled to the brim with talented, creative, and passionate people It’s hard
not to love what you do when our leading digital classroom platform offers meaningful
solutions to over 40 million users worldwide, empowering students and supporting teachers

You’ll be joining at a pretty magical time. Kami’s user base is growing by the day. With over
100 team members based across New Zealand, the USA, South Africa, and Brazil, we couldn’t
be more proud of the accomplishments and milestones we’ve achieved to date. Now, this is
your chance to join our team and become an integral member of Kami’s growth, while
shaping your own future, and having fun doing it

**The opportunity**
We are searching for an experienced digital marketing leader to oversee and transform
Kami’s approach to digital. Reporting to the VP of Marketing, this is a rare opportunity to
shape and drive strategy with immediate impact at a significant scale in the US market and
beyond.

owned) and be highly analytical to drive a step-change in Kami’s digital performance and
effectiveness. You will be well-supported by a talented team of content experts eager to lean
into a media-led approach.

We’re not called Kami-leons for nothing You’ll be working with a team full of agile, flexible and
open-minded people who want to make a difference in the world (and enjoy the process
too).

If you’re looking for a new challenge and the opportunity to have a real impact on the lives of
millions, then this is your opportunity. Kami is growing fast and so will you.

**What you’ll do**
- Develop and own Kami’s digital marketing strategy, responsible for the performance

of all digital channels, both paid and owned
- Work in lockstep with the broader marketing team, especially content leaders and

producers, to inform their work based on data-driven insights, best practices, and

emerging opportunities across all digital channels, including paid advertising, website,
- Establish a media-led approach to our marketing campaigns, clearly defining and

communicating strategy and requirements to a wide range of stakeholders
- Oversee and manage the relationship with our media agency, ensuring that our paid

advertising objectives are met or exceeded
- As a master of Google Analytics, Google Tag Manager, and other analytics tools, you

will ensure all marketing activities are data-led, accurately tracked, and seek

continual optimisation
- Bring an innovative digital growth hacking perspective to the table, challenging the

team with new and disruptive thinking to scale our digital presence and effectiveness
- Partner with the Growth team to assist in international go-to-market strategies

**What you’ll bring**
- 8+ years of marketing experience with 4+ years in a digital-centric role
- Expert with Google Analytics, Google Tag Manager, Google Data Studio, and other

analytic and testing platforms
- Proven track record of running campaigns and delivering increased performance

across paid and non-paid digital channels, including major ad platforms (Meta,
- A highly analytical mindset that strives for continuous improvement
- A proven leader that can inspire and develop high-performing teams
- A team player. You’ll be part of an extremely collaborative and supportive team

committed to your success, and we all work together
- Intellectually curious and globally minded. We work with all kinds of educators and

students from all over the world
- Agile, flexible and willing to roll up your sleeves when required
- Exceptional attention to detail and organisational skills

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