Digital Marketing Coordinator

6 months ago

Auckland City, New Zealand ZURU Full time

The Digital Marketing Coordinator - Google is a member of the central ZURU Digital Marketing team, helping execute digital marketing for the ZURU TOYS & EDGE portfolios of brands. This role supports all of ZURU’s global digital media execution, and specifically leads execution of YouTube & Google campaigns, in the Google Ads platforms.

Reporting to our Digital Manager - Google & Marketplaces, and indirectly to Head Of Digital, you’ll be working alongside our brand, data & content teams to implement & report world leading Google campaigns. You’ll have the support from a growing digital team that includes colleagues that either lead different platforms, or that specialise in Toys or FMCG industry marketing.

We are seeking a curious, dynamic and results-driven Digital Marketing Coordinator -Google to join our team. Once established they can analyse and optimise paid campaigns effectively and efficiently in Google, utilising an array of data to make strategic decisions that have a tangible impact on performance.

**About ZURU**

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise.

**What you'll do**:

- Assist in the creation and implementation of Google advertisement campaigns.
- Support the setup and daily management of campaign components, including bids, budgets, and ad placements.
- Monitor and analyse campaign performance metrics, providing data to support optimization decisions.
- Implement optimizations under the guidance of senior team members to improve campaign performance.
- Compile regular performance reports and summaries for review by senior team members.
- Support the preparation of detailed post-campaign analyses to identify key insights and areas for improvement.
- Track and report on budget utilization across campaigns and provide suggestions for adjustments as necessary.
- Stay updated with the latest features and best practices for Google Ads and YouTube advertising.
- Participate in training sessions and team meetings to enhance campaign management skills.
- Assist with the processing of invoices and update payment statuses with suppliers.
- Help coordinate communication and logistics for team meetings and external calls.
- Documenting meeting minutes and distributing action items to the broader team.

**What you'll bring**:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 0-1 year of experience in digital marketing or a related field, with a focus on paid media or campaign support.
- Basic understanding of digital marketing principles and the role of paid media.
- Excellent communication skills with the ability to work effectively in a team setting.
- Analytical skills and ability to interpret data to drive campaign optimization.
- Detail-oriented with strong organizational and time management abilities.
- Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively with a strong can-do-attitude.
- Familiarity with Google Ads and YouTube advertising platforms is a plus.
- Certification in Google Ads or related digital marketing certifications is a plus.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER

\uD83C\uDF31 Culture for Growth

\uD83E\uDDD8 Health & Well Being Benefits (including an onsite 24/7 gym)

\uD83C\uDF0E Global Opportunities

\uD83D\uDCA1 Surrounded by an A Player Team

\uD83D\uDCB0 Competitive Remuneration

\uD83D\uDC36 Furry Office Friends

\uD83C\uDF53 Lots of fr

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