Marketing Manager

3 weeks ago

Auckland City, New Zealand TOWER Insurance Full time

**Why you'll love working with Tower**

At Tower, we live and breathe our values - they are at the heart of every interaction. **Our people come first, **we pride ourselves on creating a diverse and inclusive space that allows our people to thrive. Encouraging everyone to bring their whole selves to work, we aim to represent the diverse communities we work in and with.

We also have a plan to lead our industry forward into a more customer-centric future with innovation and disruptive thinking, as a unique Kiwi and Pacific insurance provider operating for over 150 years, with roots all the way back to Dunedin.

**What will you be doing?**

At Tower, we are **progressing boldly** to align with future insurance trends. As the Marketing Manager - Partnerships, you will lead the creation and implementation of effective marketing strategies and plans to foster partnership growth. Your knack for spotting opportunities and transforming them into meaningful collaborations will be your forte.

As a dynamic individual, you relish networking, building connections, and immersing yourself in the nitty-gritty to achieve impactful outcomes. Your exceptional communication and negotiation skills, coupled with your ability to hustle, will drive success in this role.

**Y**ou can expect to be across the following**:

- Work with the Managing Director of Partnerships and Head of Brand & Acquisition Marketing to support the development and execution of our Partnership strategy.
- Work with the Revenue, Brand and Marketing team to grow our existing partnerships and help acquire new partnerships.
- Assist with the negotiation of partnership marketing agreements to deliver mutually beneficial outcomes.
- Work alongside the Head of Brand & Acquisition Marketing to develop integrated, data driven, annual and quarterly marketing plans and strategies.
- Be responsible for campaign implementation and execution, including the continuous optimisation of activity to drive growth and deliver business outcomes.
- Take an insight led and analytical approach to marketing activity, bringing an understanding of our partnerships customers and our sales funnel metrics to drive performance
- Bring together cross functional resources to identify opportunities to improve partnership conditions with existing partners.
- Manage key partnerships marketing relationships to achieve the day-to-day plans.
- Accountable for internal campaign implementation and delivery; including stakeholder management, managing sign-offs, integration with delivery squads and offer fulfilment.
- Be a protector of the Tower brand. Work with the Senior Marketing Manager - Brand and Acquisition to provide governance, ensure alignment and consistency, and create enduring brand messages that improve consideration of the Tower brand.
- Monthly reporting on key activities, insights, results, and upcoming priorities
- Effective Risk Management associated with the role and its areas of responsibility, including relevant campaign controls, electronic archiving of all produced material, managing associated sign-offs for both Tower and partnerships.

**What you'll need**

**To be successful in this role, you will also be able to demonstrate the following**:

- 5+ years' experience in a marketing manager or similar role in a services marketing environment.
- A proven track record of working with partners to deliver shared value outcomes.
- Highly capable with sales funnel and conversion targets, as well as working within a performance marketing context, across search and programmatic channels
- Expertise in leading marketing communications planning and brand execution
- Experience ensuring the performance and relationship management of creative and media agencies
- A natural collaborator and able to work well with a diverse range of people.
- Strong communication and collaboration skills, with the ability to engage, influence and manage senior stakeholders and partners
- Experience with brand management would be advantageous
- Experience working in a cross functional team is a must, with Agile experience an advantage.
- Sound analytical and data skills - a master of measurement, highly capable with sales funnel and conversion targets
- A good understanding of customer data usage (including segmentation and testing principles)
- Strong project management and organisational capabilities

**What we'll bring to the table**

In addition to a competitive salary, we offer a range of perks and benefits to celebrate and look after our Tower employees.

Highlights Include:

- 16 weeks paid leave for the primary carer and four weeks paid leave for partners, for our Tower whānau in New Zealand and the Pacific
- A paid day off on your birthday and the option to buy an additional eight days of leave. So up to six weeks off
- Wellness leave instead of sick leave so you can proactively look after your health and wellbeing
- Career growth - we promote internal capability; and support you with design-sp

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