Automation Specialist

6 days ago

Wellington, Wellington, New Zealand Amphenol and its Affiliated Companies Full time

2020 Bruck St, Columbus, OH 43207, USA Req #711

Friday, February 14, 2025

Based in Columbus, Ohio, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the United States. We opened in 1935 as the Franklin Glue Company and today are known as Franklin International to reflect our global distribution across 60 countries on six continents around the globe. Our Construction Building Products division provides the Titebond brand of glues, adhesives and sealants for use in woodworking and all facets of residential and commercial construction. Franklin International employs over 400 people in its laboratory, R&D center, sales/marketing offices and manufacturing facility, all located at its corporate headquarters in Columbus, Ohio. We are an American family-owned, U.S.-based company and our products sold in the U.S. are made in America.

Franklin International is proud of our family-friendly atmosphere. We are small enough that people know your name, but big enough to have the resources available to do amazing things within our industry. Our award-winning benefits program includes a wide range of benefits from medical, dental, and vision insurance to more unique options like a free on-site fitness center, nurse health coach, 529 Plan matching, and adoption support. Our average employee tenure is over twelve years; learn more at www.FranklinInternational.com.

Our Vision: To be the most trusted Adhesion Company in the world.

Primary Job Objective

This position is responsible for providing support for marketing initiatives within the corporate marketing function; supporting both domestic and international business. The position requires in-depth expertise in understanding the product life cycle, diverse product categories, market trends, and competitor landscapes. Responsibilities include managing a product category, developing targeted campaigns, driving new product development, analyzing market data, coordinating with cross-functional teams, becoming the product line expert, and ensuring consistent brand positioning. Strong knowledge of industry trends and competitive analysis is essential to drive innovative marketing initiatives. The Product Marketing Manager serves as a liaison with cross-functional teams to drive and meet product line goals as established in the annual operating plan. They will play a key role in enhancing brand awareness and ensuring the company's position within the competitive market.

Key Responsibilities:

  1. Manage a product category and drive strategic initiatives within the category.
  2. Perform continuous market research to identify areas of improvement within the category to better compete in the market.
  3. Lead new product development with cross-functional teams and develop go-to-market strategies for product launches.
  4. Analyze product life cycle of SKU's within category and support each appropriately.
  5. Provide clear written information to internal associates on project-related issues.
  6. Enhance new project success by serving as a liaison to external groups.
  7. Analyze and evaluate competitor positioning and tactics to better drive market penetration.
  8. Understand individual market segments and competitors to develop specific marketing growth plans.
  9. Participate in store walks and in-store visits as needed.

Communication and Team Building:

Promote project/program success by thorough communication and team-building. Serve as a liaison between sales/marketing, MARCOM staff, and the laboratories. Build trust and teamwork between internal personnel by understanding the needs and concerns of key departments as they interact with the marketing team.

Brand Management:

Ensure a consistent brand/corporate image by developing well-crafted written and spoken communications. Initiate and support the production of presentations by reviewing information for errors and preparing visual aids, literature, tradeshow graphics, and other related materials. Support Franklin's image through trade show display management and coordination corporately.

Awareness and Promotion:

Increase awareness of Franklin through existing and new product promotions. Work closely with the sales team to support their field needs.

Data Collection:

Facilitate quality decision making by collecting relevant product data through electronic, written, and spoken research. Understand domestic and international data trends for product positioning, strengthening market share.

Other Job Tasks:

Source, build, and maintain external partnerships through team meetings and project sourcing. Utilize internal programs for report and informational needs. Perform administrative tasks such as check requests, association dues, promo items, bill paying, etc.

Supervisory Responsibility:

Potential to oversee the work of interns.

Knowledge and Skills:

Bachelor's degree in marketing, journalism, or communications. 3-5 years of applicable experience in marketing. Must possess excellent written and verbal communication skills. Good computer skills – Microsoft Office, PowerPoint are necessary. Must have the ability to manage multiple tasks at once, be detail-oriented, flexible, and possess creative problem-solving skills. Excellent team player, energetic, and quick to understand tasks at hand. Strong sense of self-motivation and an ability to adapt to the job at hand.

Working Conditions:

Most frequently, the incumbent of this position performs his/her work in a standard office environment. May be exposed to occasional noise and temperature exposure at customer locations and/or industry trade shows. Occasional need to be in Franklin's manufacturing operations; when in such environments, appropriate eye, ear, head, foot, and hand protection, as well as appropriate clothing, is required. Overnight or day travel may be required up to 10% of the time for seminars, trade shows, customer visits, etc. This may include travel on short notice and/or on weekends.

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