Brand Manager

Direct message the job poster from XML International

Our client is a total beverage company with products sold in more than 200 countries and territories. Our client's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.

They're constantly transforming our portfolio, from reducing sugar in their drinks to bringing innovative new products to market. They seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across their value chain. Together with their bottling partners, they employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

Does this sound like you?

• You're a highly motivated and passionate marketer who likes to push boundaries in how brands are activated in market and how new product innovations are launched & executed.
• You would love the challenge of finding creative ways to accelerate brand and business growth in what is already one of the biggest and most successful markets in the world for the Company.
• You enjoy collaborating with diverse, multi-cultural talented marketers across our global marketing network to execute never been done before brand ideas.
• You're a master brand storyteller who can rally various stakeholders across all levels of the organization towards raising the levels of brand campaign and activation execution and brand performance.
• You don't care where ideas come from but you find fulfilment in turning those ideas from good to great through brilliant activations and executions.
• You thrive in a dynamic, challenging environment; you can simplify and provide clarity in situations that are 'grey'.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

The Manager, Frontline Marketing will:

• Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Local Commercial team and Franchise Leadership.
• Work closely with OU category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
• Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities.
• Actively work on local market development to ensure the right implementation of projects.
• Manage brand activation & Integration at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers.
• Lead transcreation, localization and real-time amplification of IMX campaigns within the region, working directly with agencies partners across ATL & BTL.
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.

KEY SUCCESS PARAMETERS

Experience

• Significant marketing and leadership experience (8-10 years).
• Direct experience with marketing activation.
• Business, commercial, and financial acumen.
• Experience working with external partners (bottlers and customers) is preferred.
• Experience working in cross-functional incl. key account teams and cross-geographical teams.

Work Focus

• Ability to provide region specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary.
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda.
• Ability to lead negotiations and alignment with key stakeholders.
• Ability to coordinate & integrate full details (calendars, resources, metrics) of local activation with Bottlers and agency partners.
• Ability to identify needs for campaign localization or customization as necessary within the defined strategy and execution of these transcreations with agency partners.

Communication Focus

• Role will interact frequently with Region Franchise leadership teams, Region C&CL team, Bottlers and external parties (activation agencies, media).
• Role will also require regular communication with OU Category Teams, OU Front-Line Marketing Lead, OU IMX team.

KEY Knowledge REQUIREMENTS

• POs and experiential marketing.
• Relationship management (with external stakeholders).
• Team management & leadership.
• Growth-oriented thinking.

• Mid-Senior level

• Contract

• Marketing
• Industries
• Food and Beverage Manufacturing and Consumer Services