EverWell - Customer Marketing Manager - Retention & Advocacy (Remote, NZ)

6 days ago

Wellington, Wellington, New Zealand EverCommerce Full time

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals.

With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

About The Role

Timely and SalonBiz serve over 24,000 customers in 100 countries and are on a mission to build the leading platform for beauty professionals. Together we make up EverWell, an EverCommerce vertical. We offer SaaS solutions to a variety of customer sizes and types within the beauty industry, and we've got big goals and are ready to achieve them.

This is where you come in

Your primary objective is to engage existing customers for Everwell through building and managing global customer marketing programs to increase engagement, usage of our products and retention over the lifetime of our customers and their businesses. You will work closely with cross-functional team members to deliver exceptional experiences that showcase the value of our products and long term retention and advocacy for our brands.

You're a customer-centric marketer, who is a confident communicator, and has demonstrable success driving customer retention and growth initiatives. You're both a data-driven and creative thinker, who has an obsessive focus on delivering customer value.

What You'll Do.

  • Successfully onboarding and driving usage of our products early in the customer lifecycle.
  • Creating educational campaigns & content that will enable deeper usage of the product over the lifecycle.
  • Working cross-functionally with Customer Success and Customer Support teams to deliver the content and communications our customers need to get maximum value out of their relationship with Everwell.
  • Deliver critical information and updates around new functionality, features and important operational updates utilising a multi-channel, multi-platform approach.
  • Build customer advocacy, manage reviews and foster community engagement, gathering customer feedback and sentiment.
  • Utilise data & insights to drive effectiveness and efficiency in all the work we do at Everwell.

What You'll Bring
  • 5+ years marketing experience at a SaaS or relevant technology company.
  • Exceptional onboarding & adoption marketing campaign ideation and creation.
  • Experience with 'self-service' customer support models (desired).
  • Strong copywriting and communication experience.
  • Customer-centric mindset with a passion for building strong customer relationships.
  • Strategic thinker with the ability to translate strategy into actionable plans.
  • Excellent influencing and communication skills.
  • Hands-on experience with CRM, Email Automation and customer management tools.
  • Demonstrable experience in lead funnel management and leveraging customer lifecycle data to prioritise program activity.
  • Ability to demonstrate marginal gains through the optimisation of existing processes and campaigns.

Research shows that while men apply to jobs when they meet ~60% of criteria, women and those in underrepresented groups tend to only apply when they check every box. So if you think you have what it takes but don't meet every single bullet point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why join us?

At EverCommerce, we lead with inclusion and use our values to inform our decisions. We succeed together and celebrate the things that make us unique. We're big believers in work-life balance and offer additional annual leave so you can fully switch off and relax throughout the year.

We trust our team to work where they are the most productive. You'll have the flexibility to work from home or the office. We have office space in Auckland, Wellington, and Dunedin and provide a high-spec home office set up.

We set a high bar and support our team to innovate and focus on continuous growth. You'll enjoy a professional development budget to fuel your growth, and an annual wellness allowance to fund the things that support your wellbeing.
  • This role is full time, permanent and can be based anywhere in New Zealand.
  • You must be legally entitled to work in New Zealand.
  • Applications close when we find the right person

Let us know any considerations which would enable your experience in our recruitment process to be more inclusive, such as non-traditional application formats, closed captions during video interviews, or accommodations for learning differences.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience
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