Digital Performance Manager

3 weeks ago

Auckland, New Zealand Werk Agency Full-time
Hey, we're Werk. Werk is a full-service agency of about twelve people across Auckland and Wellington, and we've been at it for seven years. Strategy, paid media, creative, web builds and data all live under one roof, so the thinking and the doing never get lost in a handover. One week we're selling concert tickets, the next we're launching cars, filling school open days or convincing the country it needs another coffee. Hybrid working, two days from home, and Friday morning tea with the crew. We're looking for the person who makes every one of those dollars work harder. The role You own Performance across the whole agency. Every client, every account, one question: is this working, and how do we make it work better? It's hands-on. You make the optimisation calls and the scaling decisions yourself. We've set it up so you get to do the fun part. Campaign build and QA sit with other people on purpose, so optimisation is your day job, not the thing you squeeze in on a Friday afternoon. You'll report to our Marketing Director. What you'll get stuck into
• Deep optimisation across paid search and paid social, and deciding what to scale
• Results and conversions across the whole portfolio
• Keeping tracking bulletproof: tags, conversions, attribution
• Owning our campaign build standard, so the whole team builds to your playbook
• One consolidated performance dashboard, built properly
• Backing our Account Managers, and being in the room for the big conversations, including the month that didn't go to plan
• Your relationships with platform reps, betas and support teams
• Mentoring our junior analyst Sound like you?
• You've got real depth in paid search and paid social. You can open an account and say exactly what to change and why
• GA4, GTM and conversion setup are second nature, and you can smell a dodgy number a mile off
• You like a documented process and love making it better
• You flag problems instead of quietly soaking them up
• You can explain a number to someone who doesn't live in the platform
• Agency or in-house, we don't mind. Depth and judgement are what count The good stuff
• Your own lane: the whole portfolio's performance is yours to shape
• Clients across entertainment, auto, education, food and beverage, and government
• Hybrid, with two days from home each week, in Auckland or Wellington
• Low ego, high standards, and Friday morning tea with the crew Permanent, full time, mid to senior. No written test: you'll get hands-on with a practical campaign setup exercise instead.