E-commerce Lead

Born in Wānaka, Wilson & Dorset has been designing beautiful sheepskin products for over a decade.  With big growth aspirations, we're seeking a commercially minded E-commerce Lead to drive revenue and profitability growth of our Shopify-based ecommerce site. This is a strategic, data-led role where you'll own the digital performance of our ecommerce channel and work collaboratively across agencies and internal teams to optimize every aspect of the customer's digital journey. This is a leadership role within our team, but will require a person willing to get stuck in and 'do the do' as our business continues to grow.

Reporting directly to the CEO, you will take responsibility for:

·       Ecommerce Performance & Strategy: You will have accountability for ecommerce revenue and profit targets via data-driven strategy development, decision making and execution to achieve commercial goals

·       Customer Experience: Ensuring technical excellence and a seamless user experience.

·       Channel Management & Agency Orchestration: Take ownership of analytics and EDM strategy and execution whilst leading third party agencies in the delivery of paid media channels.

·       Marketing Integration:  Work in alignment with the brand marketing team to contribute to the marketing calendar and promotional activation planning

This role is for you if you have:

• Aproven track record growing the ecommerce business for a consumer brand on the Shopify platform.
• Strong understanding of the full ecommerce tech stack: Shopify, Klaviyo, Google Analytics, SEO tools, and paid media platforms.

• Hands-on experience managing digital agencies and vendor relationships.

• Strengths in data analysis, technical problem solving, strategic thinking with attention to detail, the ability to bring projects to fruition on a timeline, and a good dose of adaptability.

What's in it for you:

• Join a fun, ambitious, down-to-earth crew who genuinely enjoy working together.
• The opportunity to live, work, play in one of New Zealand's most beautiful locations – Wanaka
• Be part of a growing global brand where your voice is heard and your ideas matter.
• Take on real ownership – we'll support you, but you'll have the freedom to make your mark.
• Enjoy a competitive salary, some flexibility and a family-first approach.
• Plus, a generous product allowance to bring a little Wilson & Dorset home with you.

Applications for this role are open until Tuesday 20th January. For further information, including a full job descriptions please contact

Role: Full-time

Location: Wanaka, Central Otago – although remote work is available for the right person.

Reports to: CEO, with input from the Creative Director