Digital and Campaign Manager

2 days ago

Wellington Central, Wellington, New Zealand Basketball New Zealand Full time

DIGITAL AND CAMPAIGN MANAGER

OUR VISION - Hoops in the heart of every community

OUR MISSION - We exist to inspire you to live & love this game as much as we do

About us:

Basketball New Zealand (BBNZ) is the national body for the rapidly growing sport of basketball in Aotearoa. Our role is to develop, grow and promote basketball and participants of the game.

The Role:

Basketball New Zealand has an exciting, 12 month fixed-term opportunity for an experienced Digital and Campaign Manager.

The role will report to the General Manager, Marketing and Communications.

The role will own Basketball New Zealand's digital presence and campaign execution. This role drives engagement across social platforms, manages merchandise and ticketing campaigns, and ensures Basketball New Zealand's digital storytelling is bold, fan-first, and culturally relevant.


Your responsibilities include:

  • Leading content strategy and execution across TikTok, Instagram, YouTube, and emerging platforms.
  • Managing real-time content during community and high-performance events (from Tall Blacks games to Secondary School Nationals).
  • Running social media community engagement and management (responding to messages and comments, interacting with community engagement on any content).
  • Coordinating digital campaigns for merchandise drops, ticketing pushes, cultural activations, and key sponsorship campaigns.
  • Tracking and reporting on KPIs including reach, engagement, video views, and conversion.
  • Supporting digital integration of national tournaments and grassroots events.
  • Collaborating with influencers, designers, editors, and external partners to deliver high-impact campaigns.

As the successful candidate, you will have:

  • At least three years proven experience in digital marketing, social media, or campaign management.
  • Strong understanding of social media platforms, particularly YouTube and TikTok.
  • Excellent written and verbal communication skills.
  • Experience with content creation tools (e.g. Canva)
  • Creative mindset with the ability to produce engaging and visually appealing content (both graphics and video).
  • Familiarity with social media analytics and tools.
  • Strong storytelling and content creation skills (video, design, copywriting)
  • Passion for basketball culture, fashion, music, and community
  • Ability to work independently and collaboratively in a fast-paced environment

What BBNZ offers:

  • An exciting, dynamic, and challenging work environment
  • Professional development and exposure to the sport and recreation sector
  • Flexible working arrangements
  • The opportunity to make an impact with the fastest growing major sport in NZ

We pride ourselves on our supportive and collaborative team culture, and we are looking for someone who shares our values and is committed to delivering exceptional service to our clients.

Do you have what it takes to be BBNZ's new Digital and Campaign Manager?

This is a fulltime employment opportunity, based ideally in either Wellington or Auckland. For a copy of the job description, please visit our website

All applications must be received online via seek and will be acknowledged by email.

The deadline for applications is 5pm on Wednesday, 29 October 2025.

No recruitment agencies please.

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