GR Marketing Specialist

Gazoo Racing (GR) is Toyota's high-performance brand, built on innovation, excitement, and authentic connection through "motorsport-driven better car-making." GR delivers the visceral thrill and joy of driving felt with all five senses—not specs or logic.

As GR Marketing Specialist, you'll nurture the GR brand in New Zealand, develop and execute brand marketing strategies, manage events and partnerships, and share stories from motorsport and car-making with customers. Working with dealerships, agencies, media, and internal teams, you'll act as the brand hub, building stakeholder relationships and elevating Toyota through GR's passion.

This is a permanent, full-time role based on-site Monday–Friday at our Head Office in Palmerston North.

What's involved in the role:

• Share real stories from motorsport and car-making to increase GR fans. Communicate the development philosophy, passion, and "thrill of driving" behind GR through compelling messaging, media relations, and public relations
• Lead and organise GR events where participants experience the joy of driving with all five senses and build a passionate fan community
• Build authentic relationships and act as the brand hub connecting all activities through the GR brand lens
• Plan and execute bold, creative marketing communication that breaks from conventional methods
• Anticipate trends globally and locally, bring fresh ideas, adapt messaging for New Zealanders, and shape GR locally while connecting to the global GR vision

To be successful in this role, ideally you will have:

• Strong empathy and passion for TOYOTA GAZOO Racing
  , with genuine passion and knowledge for cars, driving, and motorsport culture
• Proven experience in 
  brand marketing
   and 
  product marketing
   projects, and designing brand experiences, ideally within automotive, motorsport, or performance brands (3+ years preferred)
• Strong leadership and initiative—ability to lead projects and take initiative without being bound by conventional methods
• High communication skills—ability to build relationships through two-way communication and work across departmental boundaries with agility
• Strategic thinking and a future-focused mindset to maximize impact with limited resources
• Strong planning and organisational skills for multiple projects and events

What's in it for you?

• Southern Cross Health Insurance
• Staff purchasing benefits and discounts across our range of products
• A subsidised Café onsite and free parking
• 4%+ KiwiSaver contribution
• Long service leave
• Fantastic job security
• Opportunities to grow and develop in the role
• Learning and development opportunities—from a company that highly values the development of its people
• Opportunity to work for a global organisation
• Excellent team and company culture
• Experience the thrill:
   Feel the origin of cars—"excitement" and "joy of driving"—through motorsport-driven better car-making
• Real impact
  : Your work directly creates GR fans and elevates the Toyota brand
• World-class exposure
  : Experience the work of world-class professionals and the passion of enthusiastic fans at race venues
• Diverse connections
  : Work with a wide range of stakeholders and grow as a multi-skilled professional
• Create from zero
  : Many opportunities to plan and execute unprecedented work from scratch

More about Toyota New Zealand

Toyota New Zealand, a subsidiary of Toyota Motor Corporation Japan, marked 37 years of market leadership in 2024. As the leading automotive brand in New Zealand, Toyota aims to win New Zealanders' hearts through great service and inclusive mobility. We want to make mobility available to everyone, with accessible, affordable, safe innovation and technology that enhances New Zealanders' lives.

We are accessible to all Kiwis and support progress through our actions, community work, and inclusivity. We also care about being a sustainable business with sustainable practices, while supporting initiatives and programmes that look after our environment.

At Toyota NZ we celebrate diversity. We are proud to be an employer committed to the principles of equal opportunity and supporting individuals from all walks of life. Toyota NZ is also committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. If you have any special requirements that would help you put your best foot forward in the recruitment process, please let us know in your application message.

Next steps

If you are interested in this role, apply now Applications will be reviewed as they are received.

Only applicants with NZ Residency or NZ Citizenship should apply.

• If you have any questions about this role or working at Toyota New Zealand, please contact