Content & Marketing Coordinator

1 week ago

Auckland CBD, New Zealand Max Fashions Full time NZ$60,000 - NZ$80,000 per year

At Max, we don't just sell clothes, we create a happy place in your wardrobe and build community. We're looking for a social-first, content-obsessed superstar who can help us grow the brand across our digital platforms, social feeds, IRL activations, and everything in between.

This role is for someone equal parts strategist, creator, and connector. Someone who can spot a TikTok trend before it hits your 'for you' page, turn a product drop into a scroll-stopping moment, and make sure Max is the best dressed at every party.

If you're the kind of person who thrives on creating stories that stick, loves building relationships with influencers and creators, and can spin up content that makes people say "omg I need that"… we want you.

What you'll do:

Social and content

  • Own the feed: from Instagram to TikTok, you'll set the vibe and support the strategy.
  • Create and curate content calendars that feel like a mix of brand storytelling, promos, and community love.
  • Push the boundaries with copywriting for punchy captions, playful headlines, emails and journal entries that read like conversations with your best-dressed friend.
  • Jump on TikTok sounds and trends
  • Be the voice of Max in comments and DMs: replying, engaging and making sure our community always feels seen.
  • Report back with insights, opportunities and actions.

Influencer and community

  • Own our influencer and ambassador programme like it's your own guest list.
  • Discover and nurture creators to welcome them as part of the Max family.
  • Create PR send-outs and collabs that people can't help but share.
  • Dream up activations and events that bring Max moments to life in store, online, and out in the world.

Marketing and campaign support

  • Be hands-on with shoots: from castings and call sheets to styling and help on set.
  • Support the Marketing Manager with launch campaigns.
  • Bring fresh ideas to the table with your finger on the pulse of what's trending.

What we're looking for:

  • 3+ years running social/content for women's fashion, lifestyle, or retail brands.
  • Experience in key platforms - Facebook, Instagram, Tiktok and Pinterest
  • Have an eye for aesthetics and words that hit the sweet spot between cheeky and like you're everyone's best friend.
  • Someone who can ideate, create (the more creative, the better), and execute strategies end-to-end.
  • Build genuine connections with influencers, partners, and media.
  • Data-driven, but never boring. You can read the numbers and know how to turn them into creative moves.
  • Equal parts independent go-getter and collaborative teammate.

Why you'll love it here:

You'll be helping to shape Max's voice across New Zealand, Australia and worldwide. Your ideas and content won't sit in a folder… it'll live out loud in windows, inboxes, events, and on feeds.

You'll join a brand that celebrates inclusivity, creativity, and the joy of getting dressed. And you'll get to work in a fast-paced, fashion-obsessed team that loves a pun almost as much as a new drop.

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