Senior Manager, Retail Operations

Purpose & Overall Relevance for the Organization

• Drive sustainable, profitable retail growth in New Zealand by leading the retail business to commercial success within the framework of Emerging Markets Consumer Excellence
• Take full ownership of the New Zealand retail business, achieving or exceeding sales and profit targets
• Champion a high-performance trading and service culture across Store Managers, District Managers, and Retail Back Office (RBO) teams
• Inspire and motivate field and back-office teams to deliver outstanding commercial results and strengthen brand equity
• Collaborate closely with the Retail Consumer Excellence Director and peer leaders to build a world-class, unified retail operation
• Implement and uphold PAC Consumer Excellence standards across all retail and RBO processes
• Continuously identify and execute local process improvements to enhance efficiency, reduce complexity, and boost field productivity

Key Responsibilities

• Elevate stores to world-class performance through excellence in the 5 P's — People, Product, Premises, Processes, and Profit
• Coach Store Managers and build strong leadership pipelines to support business growth and succession
• Ensure an exceptional consumer experience while maximising profitability across the store portfolio
• Control OPEX, inventory, shrinkage, and stock accuracy in line with targets and budgets
• Analyse KPIs and market trends to identify new commercial opportunities and make strategic recommendations
• Set clear expectations, measure performance rigorously, and provide consistent feedback and accountability
• Ensure full compliance with global standards for marketing, visual merchandising, and training
• Partner with Country Manager NZ, HR, VM, Brand, SCM, and B&M teams to guarantee seamless store support and service excellence
• Partner with the Retail Expansion team to evaluate new site opportunities and lead retail input into location strategy
• Drive adherence to all Retail Consumer Excellence policies, adapting to local market needs where applicable

Key Relationships

• Internal: Senior Director DTC, Director Retail Consumer Excellence, Consumer Excellence Team, B&M, Retail Operations, Real Estate, Sales Academy, Store Development, Country Manager NZ, Finance, Logistics, Retail HR, and Brand teams
• External: Customers and local retail partners

Knowledge, Skills and Abilities

• Proven retail leadership experience (10+ years), managing multi-store and district operations with strong commercial results
• Exceptional people leadership — able to inspire, coach, and develop high-performing teams
• Commercially astute with a deep understanding of P&L, budgeting, and business analytics
• Strategic thinker with the agility to adapt and execute in a dynamic retail environment
• Excellent communication, influencing, and presentation skills
• Strong operational discipline and a passion for retail excellence
• High proficiency in Microsoft Office and retail management systems
• Mobility and flexibility to travel across New Zealand
• Fluency in English

Requisite Education and Experience / Minimum Qualifications

• Bachelor's degree in Business, Marketing, or related field (or equivalent experience)
• Minimum 10 years' experience in retail and trade marketing, ideally within apparel, fashion, footwear, or FMCG sectors
• At least 5 years in senior retail operations leadership with direct accountability for sales, service, and inventory control

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.