Retail Category Executive

No Relocation Assistance Offered

Job Number # Wellington, North Island, New Zealand

Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Position Description
The Retail Category Executive is responsible for contributing to the strategic leadership, development and execution of retail marketing plans and programs to achieve the assigned categories/portfolios short and long term business objectives. Responsibilities include working with Consumer Marketing in brand strategy development, new product launch execution, developing and executing 5P strategy, planning and analysing consumer and trade promotions, developing and executing Go To Market strategies, providing guidance on customer strategies and initiatives, and leading cross-functional teams.

Key Responsibilities
Strategic Planning and Execution

• Assist in the development and implement brand strategies and marketing plans to support and drive business goals and overall Company strategy
• Pro-actively assist to develop and adjust plans in response to consumer/shopper/customer trends, competitive threats and category opportunities.
• Apply creative thinking and generate new ideas to build business
• Investigate new product opportunities by analysing and evaluating relevant data and recommending appropriate solutions
• Present strategic plans and gain alignment with head office senior management

Consumer Marketing

• Work closely with the Consumer Marketing team to deliver effective customer-centric strategies for the New Zealand business.
• Lead the execution of promotion plans, SKU management, etc with support from Team Leader.
• Guide the development of 5P strategies and launch process.
• Provide local expertise to the Australian-based Consumer Marketing team in the development of brand strategies.

Trade Understanding and Relationships

• Assist in the development of effective programs to drive growth within each retail environment, including account specific programs and special packs.
• Execute and tailor Marketing Events to different trade environments

Consumer & Shopper Understanding

• Assist in the development of recommendations with strong rationale based on thorough understanding and interpretation of research methodologies and data (eg: Aztec, Homescan Insights)
• Identify business building ideas and suggestions that create more consumer relevant product promotions and merchandising.

Strategic & Creative Thinking

• Evaluate impact of competitive media & promotional activities on category / brand strategy.
• Analyse category, competitive, consumer and retail trends and other available information to develop implications for 5P strategy.
• Develop innovative solutions / plans to support brand objectives/ strategies.

Cross-Organisational Relationships

• Liaise with key stakeholders including the Customer Development Team, CS&L, Finance & the CP Australia subsidiary.
• Participate in commercial processes for the cross-functional commercial team
• Ensure that all cross-functional departments are kept informed of project status within the categories
• Lead project teams to launch products and key business initiatives.
• Exhibit strong teamwork skills by both motivating others to achieve mutual goals and by personally identifying resources to accomplish tasks.
• Present recommendations and strategy to all levels of the business.
• Provide effective team leadership and influence of multifunctional teams to achieve objectives.

Business & Financial Analysis

• Assist in the development of estimates of brand sales and market shares.
• Develop familiarity and deep understanding of the basic elements of the P&L, especially margins, pricing and business assumptions.
• Showcase understanding of business fundamentals (i.e. pipeline management, margin by SKU, shelf velocity, etc.) and tools (i.e. Aztec, Ex Factory Data).
• Assist in development of financials for annual budget and latest estimates

Price & Promotional Excellence

• Set pricing/promotional strategy, monitor on-going, and make recommendations where necessary
• Recommend and execute innovative brand promotional / merchandising strategies and tactics.
• Evaluate the effectiveness of programs through payout analyses, ROI, case impact, etc.

Key Contacts Internal / External

• Internal – Customer Development / Consumer Marketing / Finance / Logistics functions
• External – Agencies & suppliers

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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