Digital Specialist

• Play a key role in showcasing Auckland as a world-class destination by creating digital content that connects our business partners and audiences across the events and tourism industries
• Shape authentic business to business stories that strengthen Auckland's reputation and support the region's growth
• Fixed-term opportunity until early October 2026 with flexible working benefits

He angitūtanga: The opportunity
Tātaki Auckland Unlimited is the cultural, events and destination agency of Tāmaki Makaurau Auckland. We enrich the cultural life and vibrancy of Auckland through unforgettable events, experiences, and taonga. Our work connects communities, celebrates identity, and grows Auckland's reputation as a world-class place to live, visit and belong.

We have an exciting fixed-term opportunity for a Digital Content Specialist to join our Content & Channels team. This role has a strong business-to-business focus and will support our digital marketing and content activity across owned channels, helping to connect Tātaki Auckland Unlimited with partners and audiences in the business events and tourism industries.

For the Position Description, click this

He kōrero mōu: About you
In this role, you will be responsible for ensuring that the Discover Auckland content activities align with business objectives and user needs, ultimately increasing brand awareness through engaging experiences. You will support the product development and roadmap to meet customer needs and commercial outcomes.

You will work closely and collaboratively with business units and external suppliers to develop and implement the content strategy.

To succeed in this role, you should have:

• Experience in creating digital content that drives high engagement.
• Experience in reviewing, modifying and executing a content strategy to deliver on business objectives, including management of the contend editorial process, publishing across channels and measuring results
• Knowledge of SEO to understand and identify customer needs for optimising content.
• Proficiency in channel management, including website, eDMs, and social media campaign management
• A passion for measuring and analysing the effectiveness of content marketing efforts across our channels.
• A drive to achieve outcomes, motivated by results and goals.

Qualifications include a preferred tertiary degree in a relevant subject or field such as digital marketing, marketing, or communications. Additionally, a minimum of 4-5 years of experience working in a busy marketing or digital team as a digital marketer, content manager, web writer, or content editor is preferred.

Ngā āhuatanga kei a mātou: What we offer
So, what's in it for you? Well, you will be working for an exciting organisation that embraces diversity and has a culture that will be built on trust and valuing individual contributions as well as:

• Flexible working
• Working with a team of dedicated and respected experts who share a passion for making a difference
• Contributing to Auckland's growth and development by ensuring the right outcomes are achieved for the region
• An ever-growing availability of discounts and partnership benefits.

Tono mo te mahi/To Apply
Please apply now by submitting your CV and cover letter expressing your interest All applications must be made online.

Applications close 4 November 2025
Tātaki Auckland Unlimited is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.