Shopper Activation Executive

By harnessing the best of Suntory from across Australia and New Zealand, Suntory Global Spirits and Suntory Beverage & Food Oceania have come together in partnership to create a new $3bn multi-beverage powerhouse – Suntory Oceania.

Underpinned by quality craftsmanship and a strong sense of purpose, the combined portfolio of over 40 market-leading brands will be powered by five distribution centres, more than 1,500 Suntorians and two local manufacturing sites. This includes the new carbon neutral facility that has opened in July 2025 in Ipswich Queensland. The new +$400 million, 17-hectare greenfield site is the largest single FMCG investment into Australia in the last decade, providing Suntory Oceania with ability to deliver the One Suntory Vision.

Across Australia and New Zealand, we live our Suntory purpose - to Inspire the Brilliance of Life – and as we embark on this exciting journey, we are looking for the brightest talent to join us in shaping the future of beverages in the region.

Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to 'Inspire the Brilliance of Life' in everything we do. Our ambition is to become the World's Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. Known for its craftsmanship of premium whiskies, including Jim Beam, Maker's Mark, Basil Hayden and Knob Creek bourbons; Japanese whiskies, including Yamazaki, Hakushu, Hibiki and Toki; Laphroaig and Bowmore, Suntory Global Spirits also produces Roku Gin, Haku Vodka and -196 premix.
For more information, on our brands and commitment to social responsibility, please visit  and  

The Shopper Marketing function is responsible for being customer and category experts and bringing the voice of the customer into the organization. We achieve this by building plans that realize category growth through the creation and sharing of a common understanding of shopper behaviour and insights. Our aim is to deliver Suntory Oceania and our retail partners a sustainable competitive advantage in-market by establishing our people, brands and business as an insight driven, growth-oriented category and brand partner.

The Channel Marketing Specialist is an integral part of the commercial team. This role will directly influence and bring to life to life the strategy & vision for Suntory Global Spirits brands. This role is responsible for the strategic development and execution of brand activation opportunities throughout the year, across the full Suntory Global Spirits RTD & FBS portfolio. This role will report into the Shopper Activation Manager and partner directly with the marketing and sales teams activate the strategic marketing direction of a portfolio.

This role will execute and support below the line and NPD initiatives across both On and Off Premise channels.

• Support the execution of the local growth strategy, identifying market opportunities and key drivers (where to play, how to win) and align directly across both on and off premise.
• Assist with the annual marketing planning and budget planning process working closely with Shopper Activation Manager and Marketing team, to manage the timeline, inputs and deliverables back to the sales team for customer planning.
• Lead the collation and delivery of all activity through Activity In Market Process; communicate and manage all timelines, sharing & saving of all briefs (internally and with distributor).
• Manage the AIM evaluation timeline for both on & off channels.
• Execute Tracking across activations/programs.
• Lead the management of the Committed Spend and Hard Close Processes with internal team members Commercial Finance & distributor teams.
• Lead the Management of Activation folder and sharing of all On & Off Premise Customer Calendars with key stakeholders internally.
• Partner and influence Marketing and Sales teams and other internal partners on implementation of local activation plans, ensuring executional consistency against brand strategy.
• Participate in the NPD process - support with POS, product and other logistics for brand programs as required.Develop cross-channel assets with key internal stakeholders & agencies.
• Work closely with aligned agencies to deliver appropriate messaging, trade activation to shoppers.

• 2-3 years previous in consumer marketing and/or trade marketing experience
• Business or marketing degree qualified
• Liquor industry experience is valued but not essential
• Demonstrated strong project management and organisational skills to deliver excellence in execution
• Strong communication skills (both oral and written)Understanding of Brand Strategy and how this translates into shopper activation and execution in-store and in bars
• Financial/Commercial Acumen (competency in Microsoft Suite)
• Passion to learn and win