Principal Salesforce Engineer

Job Summary

We are seeking an accomplished
Principal Salesforce Engineer
to lead and scale our
Salesforce CRM Practice
. This is a strategic leadership role responsible for defining the Salesforce vision, shaping the enterprise CRM roadmap, building and mentoring high-performing teams, and guiding large-scale multi-cloud Salesforce implementations.

The ideal candidate is a
Salesforce thought leader
, an expert in
architecture + engineering
, and a proven
people leader
who can grow the practice to
100+ consultants, architects, developers, and analysts
over time. You will collaborate with senior executives, drive innovation, and ensure Salesforce becomes a core strategic platform across the organisation.

Key Responsibilities
Practice Leadership & Strategy

• Establish and lead the
  Salesforce CRM Practice
  , setting long-term strategy, governance, and operating models.
• Build and scale the practice team – architects, developers, BAs, and delivery leads – with a roadmap to grow to
  100+ staff
  .
• Develop and execute Salesforce talent strategy (hiring, capability uplift, succession planning).
• Lead the definition of
  Salesforce architectural standards
  , patterns, and best practices.
• Drive continuous improvement, innovation, and adoption of new Salesforce features and clouds.

Enterprise Architecture & Technical Leadership

• Own the end-to-end
  Salesforce enterprise architecture
  across Sales, Service, Experience Cloud, Marketing, and custom platform solutions.
• Provide architectural direction and technical leadership to project and delivery teams.
• Oversee complex multi-cloud implementations, integrations, data migrations, and security/governance.
• Ensure architectural alignment with enterprise strategy, security standards, and regulatory requirements.
• Review and approve solution designs, integration patterns, API strategies, and data models.

Delivery Governance

• Set up and enforce delivery frameworks – Agile/SAFe, DevOps, CI/CD, environment strategy, release management.
• Define quality standards, coding standards, and architecture guardrails for all Salesforce projects.
• Oversee large, multi-stream Salesforce programs and ensure successful delivery of enterprise initiatives.
• Manage vendor engagement, partner relationships, and third-party delivery quality.

Stakeholder & Executive Engagement

• Act as the senior-most Salesforce SME, advisor, and evangelist to C-level leaders.
• Influence and collaborate with business executives, product owners, and technology leadership.
• Translate strategic business outcomes into CRM capabilities and Salesforce roadmaps.
• Present architectural recommendations, risks, and investment priorities to governance boards.

People Management & Leadership

• Mentor and uplift technical leaders, architects, and engineers across the Salesforce practice.
• Promote a strong culture of engineering excellence, collaboration, and accountability.
• Provide coaching and career development pathways for the team.
• Lead teams across multiple timezones and delivery pods, ensuring alignment and capability maturity.

Required Skills & Experience
Leadership & Management

• 12+ years in Salesforce ecosystem with at least
  5–7 years in architectural or engineering leadership
  roles.
• Proven experience leading
  large Salesforce teams
  (30–50+), with a trajectory toward scaling to
  100+
  .
• Strong people leadership: coaching, mentoring, performance management, and organisational design.

Salesforce Expertise

• Deep hands-on and architectural expertise across multiple Salesforce clouds:
• Sales Cloud, Service Cloud, Experience Cloud
• Platform, OmniStudio/Vlocity
• Marketing Cloud (nice-to-have)
• Mulesoft / Integration patterns (advantageous)
• Strong understanding of Salesforce security, data architecture, API-led integration, and DevOps tooling.

Architecture & Delivery

• Demonstrated experience designing and delivering
  enterprise-scale, multi-cloud Salesforce programs
  .
• Strong background in modern architecture practices: API-first, event-driven, microservices, reusable components.
• Experience establishing governance frameworks, standards, and delivery frameworks for Salesforce.
• Solid understanding of Agile/SAFe, CI/CD, automated testing, DevOps pipelines, and environment strategies.

Soft Skills

• Exceptional communication and executive stakeholder management.
• Ability to influence and negotiate at senior levels across business and technology.
• Strategic mindset with strong problem-solving and decision-making capabilities.
• Passion for leadership, innovation, and growing high-performing teams.