National Account Manager
4 days ago
The National Account Manager is responsible for delivering profitable sales results and high-level execution through the effective management of key NZ account retailers. Driving and developing key retail relationships. Implementing agreed strategic plans across New Zealand within the Pharmacy and Health key accounts to achieve Blackmores business objectives, sales and profit targets.
As a leading manufacturer of Natural Health products, Blackmores NZ brands are highly sought after and support New Zealand families to get the most out of life. This is an exciting opportunity to work with purpose-led brands to drive sales and category growth to make a real difference. We work in a dynamic and collaborative environment that values innovation, collaboration and excellence. For this collaboration to take place we offer this role in a hybrid way, where we get together 3 days per week in our office in Ellerslie – don't worry we have your car park sorted.
Responsibilities include:
Financial Objectives
Achieve net sales and margin contribution target
Management of trade spend (including case deal, co-op and other rebates) within account guidelines
Achieve category share targets aligned to sales in & sales out metrics
Implement effective trading term management process across key accounts portfolio and review quarterly for outliers
Conduct quarterly financial review by account portfolio within agreed guidelines and propose commercial improvements.
Work in partnership with Head of Sales and Marketing to ensure banner objectives are aligned to in field execution aims, measure and track performance.
Customer Focus
Develop strong retailer relationships that help achieve business objectives
Know the needs, operations, systems, structure, priorities and strategies of NZ key accounts
Has full knowledge of supply chain processes, issues and key performance indicators for key customers
Monitor results from customer surveys and take appropriate corrective action.
Promotional Effectiveness & Performance Analysis:
Track and report on category and activation performance metrics.
Provide actionable recommendations based on data analysis to optimise future strategies.
Develop and implement agreed promotional plans to ensure all sales metrics are met and reported monthly.
Ensure promotional program is aligned to meet strategic account and channel objectives
Evaluate promotional results for the account, interpret outputs and recommend corrective action.
Measure price elasticity of promoted products to maximise return on trade spend investment.
Mange compliance to trading terms and promotions
Effective and efficient management of total trade spend in with budget.
Understand consumer and competitor trends for accounts and ensure opportunities are managed back to the business
Forecasting accuracy targets met
Demonstrate leadership and promote the values, image and role of Blackmores to all team members
Establish clear lines of responsibility and controls and set clear expectations
Foster efficient teamwork and cohesive team dynamics and supportive culture
Who are you?
- Someone who has a good sense of humour and enjoys being part of a team that is full of energy.
- A self-starter that is results focused for continuous improvement and market success.
- Previous National Account Management experience in FMCG, Pharmacy or Health Wellness Industry
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
What we offer:
- Fantastic sales incentive programme
- Great benefits to support your health and wellbeing, including access to free and discounted products and additional leave for your wellbeing
- Profit share, we all work together to make profit so we all get a share
- Mental health support for you and your family through our Sonder assistance program
- Opportunities to support your local community through paid community leave
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.
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