Digital Content Manager

Why you'll love working with Tower

At Tower, our values are the heartbeat of every interaction. We prioritize our people, fostering a diverse and inclusive environment where everyone can thrive. We encourage you to bring your whole self to work, representing the vibrant communities we serve. We celebrate all ages, genders, sexual orientations, races, religions, and everything else that makes our culture unique. Proud holders of the Rainbow and DV Free Ticks, we are committed to inclusivity and safety.

We are on a mission to lead our industry into a customer-centric future with innovation and disruptive thinking. As a unique Kiwi and Pacific insurance provider with over 150 years of history, our roots trace back to Dunedin.

What will you be doing?

Reporting to the Head of Acquisition Experience you will contribute to the success of Tower through the creation, optimisation and delivery of engaging digital content and experiences on Tower's websites, with a focus on search engine optimisation and growth.

You can expect to be across the following:

• Develop, edit, and manage engaging content across Tower's websites to enhance customer experience and support digital acquisition goals.
• Work closely with the marketing team and website squad to implement digital content strategies and launch new campaigns and features that help our Kiwi and Pacific customers buy, manage and claim on their insurance online with ease.
• Deliver on key projects with stakeholders across the Tower business, acting as the voice of the customer and website content expert.
• Align with Tower's business priorities, ensuring a consistent tone of voice, style, and regulatory compliance.
• Use customer insights, and analytics tools to monitor content performance, identify opportunities for website enhancements, and lead improvements in user experience and digital effectiveness.

What you'll need

The ideal candidate is a talented writer with a passion for creating exceptional customer experiences by utlising data and best practices to drive digital acquisition through a market leading website. . They thrive in a fast-paced environment, possess excellent communication skills, and are eager to contribute to our company's success.

To be successful in this role, you will also be able to demonstrate the following:

• Degree in relevant discipline
• Minimum 5 years' experience as a content manager for a medium-large organization
• Expert understanding of content management systems
• Proven experience of website governance and organising digital assets
• Proven experience of SEO best practices
• Experience working with analytics tools to monitor content performance and spot opportunities for improvements
• Experience copywriting for web, with an understanding of best practice principles.
• Knowledge of HTML
• A good understanding of information architecture
• Experience working with UX/UI website designers
• Marketing experience, ideally with digital strategy exposure
• Experience working in a cross functional, agile team
• Experience as part of a website / digital team collaborating with software developers to create new components, creating and refining stories and testing prior to go live.

Our commitment

We pride ourselves on encouraging everyone to bring their whole selves to work, embracing diverse opinions, experiences, and backgrounds. Our commitment is to create an inclusive workplace where our people come first, feel valued, safe, and respected.

What we'll bring to the table

In addition to a competitive salary, we offer a range of perks and benefits to celebrate and look after our Tower employees.

Highlights Include:

• Our people come first as we offer 16 weeks of paid leave for the primary carer and 4 weeks of paid leave partner`s leave.
• A paid day off on your birthday, as well as two extra annual leave days every year and the option to buy an additional eight days of leave. So up to six weeks off
• Annual Performance Review where you get to showcase your progression.
• Wellness leave instead of sick leave so you can proactively look after your health and wellbeing
• Career growth - we promote internal capability; we also have programmes that recognise star performers.
• Flexible workplace opportunities at our beautiful 6 Green Star Fanshawe St office packed with modern technologies, stand-up desks, open space and coffee machines in two large modern kitchens with cafe-inspired dining areas.
• Discounts on Tower insurance products
• Free Life Insurance of up to four times your annual base salary
• Paid parental leave top up for 16 weeks.
• Retail deals and discounts with Les Mills, JB Hi-Fi, PB Tech, The Coffee Club,
• Warehouse Stationery and more

Ready to Step into This New Opportunity?

If you are excited about defining a new era at Tower, submit your resume and a detailed cover letter highlighting your impactful career

Apply now: Ready to embark on a journey where your experience truly matters in the heart of New Zealand and the Pacific`s insurance industry? If you are excited about defining a new era of insurance, submit your resume and a detailed cover letter highlighting your impactful career.

Please note: We're eager to get the right person on board as soon as possible. We don't have set closing dates, so we'll start reviewing applications as they come in. Don't wait—apply now to make sure you're considered.